... perceive CSR activities, as such activities strengthen their brand equity building. This study examines the relationship between financial consumers’ perceptions of banks’ CSR initiatives and brand equity, identifying a mediating influence of consumer trust and satisfaction. Design/methodology/approach...

... the relationships between value co-creation, brand experience, brand equity and reputation. Findings The results show that brand equity is an antecedent of reputation that values co-creation, and brand experience positively influences brand equity and that values co-creation that positively influences brand...

...Md. Hafez Purpose This research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand trust are examined as a mediator of SMM activities and BE. Design/methodology/approach Data were...

...Won-Moo Hur; Yeonshin Kim Purpose The purpose of this study was to investigate the effect of perceived corporate hypocrisy on customer mistreatment behaviors within the banking industry and the moderating effects of customer–company identification (CCI) and brand equity on the hypocrisy...

...Meena Rambocas; Surendra Arjoon Purpose The purpose of this paper is to develop an integrated model to represent how service experience (core, employee and service scale), customer satisfaction (transaction-specific and cumulative) and brand affinity influence brand equity in financial services...

...Pallavi R. Kamath; Yogesh P. Pai; Nandan K.P. Prabhu Purpose The purpose of this paper is to advance research on the relationship between customer experience and customer loyalty by exploring the serially mediating roles of brand equity and customer satisfaction and the moderating roles of age...

... through multi-group analysis and importance-performance map analysis (IPMA). Findings Results show that recovery disconfirmation mediates the relationship between banking consumers’ perception of justice and recovery satisfaction. Moreover, after a service failure, brand equity and loyalty mediate...

... corporate image, brand awareness, brand equity (BE), competitive advantage and financial result. The purpose of this paper is to measure the impact of CSR on BE and to establish the moderating impact of corporate image and brand awareness. Design/methodology/approach Structural equation modeling...

... equity. Using the stimulus–organism–response (S–O–R) framework, the authors consider the perception of brand equity as the outcome. Design/methodology/approach A panel based on the method of Walsh and Beatty (2007) with completed and usable questionnaires was used to test the proposed model...

...Meena Rambocas; Vishnu M. Kirpalani; Errol Simms Purpose The purpose of this paper is to examine the relationship between brand equity and customer behavioral intentions to repeat purchases, willingness to pay a price premium, switch and provide positive word of mouth. It further explores...

...Betül Çal; Mary Lambkin Purpose The purpose of this paper is to investigate the effect of stock exchange-related brand equity on intention to invest and the mediating role of perceived risk (PR) in this relationship in a comparative analysis between a developed and a developing market. Design...

...Mobin Fatma; Zillur Rahman; Imran Khan Purpose – The purpose of this paper is to investigate the effect of corporate social responsibility (CSR) initiatives on the two marketing outcomes - corporate reputation (CR) and brand equity (BE), based on the perception of consumers regarding banks...

...Meena Rambocas; Vishnu M. Kirpalani; Errol Simms Purpose – The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking. Design/methodology/approach – Data were...

...Musa Pinar; Tulay Girard; Zeliha Eser Purpose The purpose of this paper is to examine bank brand equity from consumer perspectives by comparing the consumer‐based brand equity (CBBE) dimensions of local and global banks in Turkey. The paper determines if and how CBBE differs across three types...

...‐extend” their brands into new business segments (as seen with UK and Nordic banks in the late 1990s). However, the results have also failed to live up to expectations (Harris, 2002). Brands Economic sectors Shareholder value analysis Brand equity Financial performance Europe Are bankers...