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Emerging perspectives in qualitative research in international marketing

Emerging perspectives in qualitative research in international marketing

Stephanie Slater and Constantine Andriopoulos
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The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study

Konstantinos Poulis; Efthimios Poulis
View articletitled, The influence of intra-national cultural heterogeneity on product standardisation and adaptation<span class="subtitle-colon">: </span><span class="subtitle">A qualitative study</span>
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A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

Bidit Lal Dey; Ben Binsardi; Renee Prendergast; Mike Saren
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A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia

Ružica Brečić; Jelena Filipović; Matthew Gorton; Galjina Ognjanov; Žaklina Stojanović; John White
View articletitled, A qualitative approach to understanding brand image in an international context<span class="subtitle-colon">: </span><span class="subtitle">Insights from Croatia and Serbia</span>
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Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study

Luai Jraisat; Manto Gotsi; Michael Bourlakis
View articletitled, Drivers of information sharing and export performance in the Jordanian agri-food export supply chain<span class="subtitle-colon">: </span><span class="subtitle">A qualitative study</span>
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Exploring the landscape of qualitative research in international marketing: Two decades of IMR

Constantine Andriopoulos; Stephanie Slater
View articletitled, Exploring the landscape of qualitative research in international marketing<span class="subtitle-colon">: </span><span class="subtitle">Two decades of <em>IMR</em></span>
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