Issues

Special Issue: Country of origin research revisited: seeking new methods and variables. Guest Editors: Eunju Ko, Byeong-Joon Moon, Peter Magnusson

Guest editorial

Eunju Ko; Byeong-Joon Moon; Peter Magnusson
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Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin

George Balabanis; Nikoletta-Theofania Siamagka
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The EU as superordinate brand origin: an entitativity perspective

Adamantios Diamantopoulos; Marc Herz; Nicole Koschate-Fischer
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COO vs ROO: importance of the origin in customer preferences towards financial entities

José Manuel García-Gallego; Antonio Chamorro Mera
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Country of origin effects in international marketing channels: How overseas distributors account for the origins of products and brands

Byeong-Joon Moon; Han-Mo Oh
View articletitled, Country of origin effects in international marketing channels<span class="subtitle-colon">: </span><span class="subtitle">How overseas distributors account for the origins of products and brands</span>
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Buy-national campaigns: congruence determines premiums for domestic products

Andrea Insch; Damien Mather; John Knight
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Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection

Namhoon Kim; Eunha Chun; Eunju Ko
View articletitled, Country of origin effects on brand image, brand evaluation, and purchase intention<span class="subtitle-colon">: </span><span class="subtitle">A closer look at Seoul, New York, and Paris fashion collection</span>
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A store brand’s country-of-origin or store image: what matters to consumers?

Tony C. Garrett; Sungkyu Lee; Kyounghee Chu
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Drawing negative inferences from a positive country-of-origin image: Consumers’ use of COI and price levels to assess counterfeit drugs

Kashef A. Majid
View articletitled, Drawing negative inferences from a positive country-of-origin image<span class="subtitle-colon">: </span><span class="subtitle">Consumers’ use of COI and price levels to assess counterfeit drugs</span>
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The effect of COO on retail buyers’ propensity to trial new products

James Reardon; Donata Vianelli; Chip Miller
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Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Mohammadali Zolfagharian; Roberto Saldivar; Jakob Braun
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