Issues

Special Issue: Cause-related marketing in international business: What works and what doesn't? - Part 1. Guest Editors: Demetris Vrontis, Alkis Thrassou, Michael Christofi, Riad Shams, Michael R. Czinkota

Cause-related marketing in international business: what works and what does not?

Demetris Vrontis; Alkis Thrassou; Michael Christofi; Riad Shams; Michael R. Czinkota
View articletitled, Cause-related marketing in international business: what works and what does not?
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The role of consumer-cause identification and attitude in the intention to purchase cause-related products

Paulo Alexandre de Oliveira Duarte; Susana C. Silva
View articletitled, The role of consumer-cause identification and attitude in the intention to purchase cause-related products
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Customer engagement through choice in cause-related marketing: A potential for global competitiveness

Michael Christofi; Demetris Vrontis; Erasmia Leonidou; Alkis Thrassou
View articletitled, Customer engagement through choice in cause-related marketing<span class="subtitle-colon">: </span><span class="subtitle">A potential for global competitiveness</span>
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Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysis

Alberto Ferraris; Manlio Del Giudice; Balakrishna Grandhi; Valentina Cillo
View articletitled, Refining the relation between cause-related marketing and consumers purchase intentions<span class="subtitle-colon">: </span><span class="subtitle">A cross-country analysis</span>
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Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Hongjoo Woo; Seeun Kim; Michelle Lynn Childs
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Cause-related marketing for successful cross-border post-acquisition performance

Michela Matarazzo; Riccardo Resciniti; Biagio Simonetti
View articletitled, Cause-related marketing for successful cross-border post-acquisition performance
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Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development

Gordon Liu; Meng-Shan Sharon Wu; Wai Wai Ko; Cheng-Hao Steve Chen; Yantai Chen
View articletitled, Cause-related marketing<span class="subtitle-colon">: </span><span class="subtitle">Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development</span>
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Understanding and implementing CRM initiatives in international markets

Anne L. Roggeveen; Lauren Beitelspacher
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Global implications of cause-related loyalty marketing

V. Kumar
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Cause-related marketing, brand loyalty and corporate social responsibility: A cross-country analysis of Italian and Japanese consumers

Gabriele Santoro; Stefano Bresciani; Bernardo Bertoldi; Yipeng Liu
View articletitled, Cause-related marketing, brand loyalty and corporate social responsibility<span class="subtitle-colon">: </span><span class="subtitle">A cross-country analysis of Italian and Japanese consumers</span>
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