Issues

Special issue: Digital Strategy Design & Transformation in International Marketing Part II. Guest Editors: Michael Christofi, Grigorios Lamprinakos, Duc Khuong Nguyen and Phuong Tra Tran

Digital strategy design and digital transformation: a review and future research directions

Michael Christofi; Grigorios Lamprinakos; Duc Khuong Nguyen; Phuong Tra Tran
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Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products

Jelena Stankevičienė; Luminița-Ştefania Bozdog; Bogdana Glovațchi; Gabriela Mircea; Grațiela Georgiana Noja; Giannis Kostopoulos
View articletitled, Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products
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Understanding consumer impulse buying in live streaming commerce: a streamer communication style and consumer’s language literacy perspectives

Asad Ur Rehman; Lenka Švecová; Muhammad Shoaib; Jaromír Veber; Zahra Maryam; Alberto Ferraris
View articletitled, Understanding consumer impulse buying in live streaming commerce: a streamer communication style and consumer’s language literacy perspectives
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Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective

Carlo Giglio; Nilay Bıçakcıoğlu-Peynirci; Maria-del-Mar Alonso-Almeida; Cristina Miguel; Ivana Nacinovic Braje
View articletitled, Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective
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Harnessing the power of AI for unlocking Indian born-global entrepreneurs in the global market profile

Bharti Ramtiyal; Georgia Sakka; Khalid Mehmood; Sandeep Narula; Subir Verma
View articletitled, Harnessing the power of AI for unlocking Indian born-global entrepreneurs in the global market profile
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Does CEO IT knowledge matter for SME value? The mediating role of digital technologies

Jili Liu; Muneeb Ahmad; Muhammad Ishfaq Ahmad; Enrico Battisti; Domnan Miri
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Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Arpita Agnihotri; Saurabh Bhattacharya; Alkis Thrassou; Hélène Yildiz
View articletitled, Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities
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Cross-border platforms’ coupling of artificial intelligence adoption and strategic agility for upgraded ESMEs’ global value chains: international marketing capability perspectives

Yanlin Guo; Yantai Chen; Sanjay Kumar Singh
View articletitled, Cross-border platforms’ coupling of artificial intelligence adoption and strategic agility for upgraded ESMEs’ global value chains: international marketing capability perspectives
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Visual patterns and consumer purchase intention: a study in international social media marketing

Coral Cenizo
View articletitled, Visual patterns and consumer purchase intention: a study in international social media marketing
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Digital payment behaviour and financial well-being: implications for international marketing

Gerardo Petroccione; Elvira Anna Graziano; Flaminia Musella; Elias Hadjielias
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The paradox of consumer engagement in ultra-fast fashion consumption

Karolina Sallaku; Karina Adomavičiūtė-Sakalauskė; Ioannis Rizomyliotis; Antonio Iazzi; Ioannis Christodoulou
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The dark side of companies’ digital transformation: the carbon footprint of online activities

Solon Magrizos
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Strategic leadership and inter-firm knowledge sharing: foundations for effective digital transformation and customer engagement

Muhammad Usman; Nadia Zahoor; Muhammad Waheed Akhtar; Shaker Bani-Melhem
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