... in the current systematic review. The selection criteria were as follows: (1) determining the research parameters (article language, type of publication, article methodology and the research databases used for selecting the sample papers), (2) identifying the keywords and phrases of the research and (3...

... research agenda. Originality/value This article offers a systematic review of extant research on strategic marketing in family firms, systematizing current knowledge and identifying literature gaps, motivating future researchers to fill these breaches. In so doing, this systematic review reconciles...

...Cagla Dayangan; Bilge Aykol Purpose This study intends to (1) systematically review methodological, theoretical and empirical aspects of dynamic capabilities (DCs) research in international marketing; (2) identify problematic areas and gaps in the reviewed literature and (c) provide directions...

.... Alireza Safargholi can be contacted at: aa2678@cam.ac.uk 21 01 2024 18 06 2024 17 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only SMEs Systematic review International performance Bibliometric analysis RQ1...

...Zubair Ali Shahid; Muhammad Irfan Tariq; Justin Paul; Syed Ali Nabeel Naqvi; Leonie Hallo Purpose The purpose of this paper is to analyze to what extent and in what ways signaling theory has been explored within the field of international marketing. This paper systematically reviews the use...

... This paper identifies the development of and gaps in knowledge in various management disciplines, including international marketing in relation to political ties in emerging markets, based on a systematic review of the related literature. The paper develops a synthesized integrative framework and provides...

... community. Affinity Consumer Positive consumer dispositions Emotional feelings Foreign country Systematic review This structured systematic review of consumer affinity included articles published in international peer-reviewed journals from 2008 to 2021, examining key conceptual...

... and knowledge gaps identified, contributing toward the development of this research area. Consumer cosmopolitanism International marketing Consumer behavior International market segmentation Systematic review With the amplification of cultural and social flows across the world, the advances...

...Ofer Dekel-Dachs; Marta Najda-Janoszka; Peter Stokes; Amon Simba; Shlomo Tarba Purpose This study, a systematic review, focuses on the internationalisation of small and medium-sized enterprises (SMEs) originating in developing countries. It critically analyses, evaluates and synthesises studies...

... understand the CRM domain. Design/methodology/approach To address this issue and make progress in this important area, the authors systematically review and critically examine the state of academic research on CRM. Findings Based on a systematic review of 105 journal articles published over the past...

.../approach The authors conducted a systematic review of the literature. A total of 73 articles were identified from key management, international business and international marketing journals published between 2000 and June 2015. Articles were analysed according to the theory(ies) used, thematic area...

... only Marketing Systematic review Mergers Acquisitions The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence...