... or offer any explanations for cases in the same data set of firms exhibiting low agility and high performance. defining the property space; developing set membership measures; evaluating the consistency in set relations; and logical reduction. Research methods Industrial marketing...

... distances between intellectual themes. Giovanni Battista Dagnino can be contacted at: dagnino@unict.it © Emerald Group Publishing Limited 2015 Innovation Research methods Networks This article aims to provide a systematic overview of studies on how interorganizational networks...

... of research propositions. In addition, an interpretive research approach is appropriate for more actionable and more relevant prescriptions to managers (Starkey and Madan, 2001). In fact, interpretive research methods allow for explanations that are highly contextualized and that lead to actionable...

... to the “mental models” of decision participants. Details illustrate the use of specific research methods for case studies to achieve different research objectives and the combination of objectives. Finally, the article illustrates basic concept variables in a case study and 12 propositions are reviewed briefly...

... adapted to changing social processes. The discussion of the research findings below will illustrate how these criteria have been adopted for the present study. © MCB UP Limited 2003 Sales Research methods Relationship marketing Methods of inquiry Over the last two...

... requires a methodological make‐over of NPD research, with more emphasis on interpretive research methods and complex multi‐informant/multi‐organization research designs. Such improved NPD research leads to richer results that significantly advance our understanding of NPD and close the gap between NPD...

... sciences than by the social sciences research paradigm as it is currently applied in most mainstream research in marketing. © MCB UP Limited 2003 Business‐to‐business marketing Research methods Case studies This is a brief and personal advocacy for interpretive research. It is based...

... of America Research methods The time invested in making a good selection will pay off during the planning and construction phases and yield dividends throughout the project’s useful life. A recent practitioner article on selecting professional services for school construction expresses a similar...