Issues

Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation

Praveen Aggarwal; Chang Soo Kim; Taihoon Cha
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The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback

Mousumi Bose; Judith Anne Garretson Folse; Scot Burton
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The Brand Recall Index: a metric for assessing value

Vijaykumar Krishnan; Ursula Y. Sullivan; Mark D. Groza; Timothy W. Aurand
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Developing marketing strategies to increase vegetable consumption

Jean C. Darian; Louis Tucci
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Gift‐giving among adolescents: exploring motives, the effects of givers' personal characteristics and the use of impression management tactics

Ruth Segev; Aviv Shoham; Ayalla Ruvio
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Brand extension feedback effects: towards a mediated framework

Abhishek Dwivedi; Bill Merrilees
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Book Review

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Kirk Hazlett
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The Hidden Wealth of Customers: Realizing the Untapped Value of your Most Important Asset

Francisco Conejo
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Real‐time Marketing and PR (2nd edition)

Kirk Hazlett
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