Issues

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Dawn Edmiston
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Executive summary of “Sales promotion influencing consumer brand preference/purchases”

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Self-efficacy as an antecedent of cognition and affect in technology acceptance

Songpol Kulviwat; Gordon C. Bruner II; James P. Neelankavil
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Executive summary of “Consumer perceptions of salesperson gender and credibility: an evolutionary explanation”

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Do females in advertisements reflect adolescents’ ideal female images?

Yu Leung Ng; Kara Chan
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Executive summary of “Correlates of customer loyalty to financial institutions: a case study”

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Correlates of customer loyalty to financial institutions: a case study

Ugur Yavas; Emin Babakus; George D. Deitz; Subhash Jha
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Executive summary of “Self-efficacy as an antecedent of cognition and affect in technology acceptance”

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Religion in Consumer Society: Brands, Consumers and Markets

Somjit Barat
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Executive summary of “Do females in advertisements reflect adolescents’ ideal female images?”

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Psychological Foundations of Marketing

Alex Milovic
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Editorial

Richard C. Leventhal
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The Routledge Companion to Digital Consumption

James E. Harris
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Executive summary of “Mind reading versus neuromarketing: how does a product make an impact on the consumer?”

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Mind-reading versus neuromarketing: how does a product make an impact on the consumer?

David A. Booth; Richard P.J. Freeman
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Consumer perceptions of salesperson gender and credibility: an evolutionary explanation

Gerard Paul Prendergast; Sze Sze Li; Connie Li
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Sales promotion influencing consumer brand preferences/purchases

Don E. Schultz; Martin P. Block
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