Issues

Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication industry

Saman Attiq; Muhammad Junaid Shahid Hasni; Chun Zhang
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Why consumers support local: moral foundations theory and identity perspective

Hyunjoo Im; Garim Lee; Jacqueline Parr
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Communication strategies: encouraging healthy diets for on-the-go consumption

Charles Jebarajakirthy; Manish Das; Sharyn Rundle-Thiele; Hormoz Ahmadi
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Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers

Yukti Sharma; Saravana Jaikumar
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Exploring the relationship between online review framing, pictorial image and review “coolness”

Onochie Fan-Osuala
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A conceptual framework for co-creating memorable experiences: the metaphor of the journey

Silvia Angeloni
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I feel so embarrassed, still, I want it! The self-presentational dilemma of counterfeit luxury buyers

Sameeullah Khan; Asif Iqbal Fazili; Irfan Bashir
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Using gay models in mainstream media: an expanded match-up hypothesis perspective

Sydney Chinchanachokchai; Nancy Hanson-Rasmussen; Ronald J. Faber
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The impact of cultural variability on brand stereotype, emotion and purchase intention

Alexander Jakubanecs; Magne Supphellen; James G. Helgeson; Hege Mathea Haugen; Njål Sivertstøl
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Spreading the word: exploring spiritual consumption on social media

Janine Williams; Jayne Krisjanous
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Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia

Sorush Sepehr; Jamie Carlson; Philip Rosenberger III; Ameet Pandit
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