Issues

The impact of livestreaming e-commerce on consumer purchase intention in China

Herbert Sima; Sihong Wu; Zheng Joseph Yan; Na Luo; Yanlin Chen
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Omnichannel usage influence on webrooming-showrooming: the moderating influence of consumer segment and product price

Neeru Sharma; Johra Kayeser Fatima
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Genomarketing: the potential for hyper-personalization through consumer DNA

Michael Chrissos Anestis; Jonas Nilsson
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Consumers through the lens of financial scarcity-review and future research agenda

Arnab Akash Saikia; Zillur Rahman
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Predicting self-transcendental and self-serving consumption through spirituality, self-concept clarity and consumer values

Swagata Chakraborty; Veena Chattaraman
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Beyond play: cultivating consumer loyalty through compelling flow experiences in video gaming

Mohammad Mahfuzur Rahman; Jamie Carlson; William Powell; Jiehua Chen
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You said they were trustworthy: when elite status on sharing platforms backfires

Laura Schrier Rifkin; Canan Corus; Aleksandra Kovacheva; Colleen P. Kirk
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Consumer savings: a bibliometric analysis-based literature review

Subhashini Santhanam; Bharadhwaj Sivakumaran; Md Asadul Haque
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Reducing impulse buying: a review and research agenda

Bharadhwaj Sivakumaran; Bilwa Deshpande; Debasis Pradhan; Teidorlang Lyngdoh
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Exploring extant consumer research on narcissism: a topic modelling approach

Manit Mishra; Snigdha Mohapatra
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