.... Originality/value This study enriches the generative AI literature and guides organizations in understanding consumer interactions for leveraging generative AI-enabled chatbots. Furthermore, this study contributes to the social response theory literature as this study investigates how user behavioural...

...Mon Thu Myin; Kittichai Watchravesringkan Purpose Driven by Davis’s (1989) technology acceptance model (TAM) and Westaby’s (2005) behavioral reasoning theory (BRT), the purpose of this study is to develop and test a conceptual model and examine consumers’ acceptance of artificial intelligence (AI...

...Min Teah; Ian Phau; Yu-an Huang Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. Design/methodology/approach – Data collection...

... reviewing platform design elements may support or thwart psychological need fulfillment. Reviewers expressed positive well-being when system elements facilitated organic interactions between consumers and reviewers, fulfilling social relatedness and competency needs. Hierarchical design elements elicited...

...Mousumi Bose; Judith Anne Garretson Folse; Scot Burton Purpose Managers are increasingly faced with situations that call for creative ways to engage consumers and employees. With online and offline options available for creative problem solving, consumers are constantly engaging with brands...

... the nutrition and weight benefits are very positive factors, taste, cost and ease of preparation inhibit consumption. Results of the cluster analysis suggest that marketing strategies should be adapted for different consumer segments. Research limitations/implications The sample size is fairly small – 250...

...Hong‐Youl Ha; J. Denise John; Joby John; Nam‐Yun Kim Purpose This study aims to examine the changes in expectations and attitudes toward a brand over time. Furthermore, since consumers are able to change their previous judgments with information provided by a firm or dealer, the study seeks...

...Yanfeng Zhou; John Thøgersen; Yajing Ruan; Guang Huang Purpose This article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to buy organic food. Design/methodology/approach...

...Ning Li; William H. Murphy Purpose Built upon brand attitude literature, particularly the cognitive dissonance theory and contrast theory, the authors' conceptual framework aims to explain how prior consumer satisfaction with each alliance partner affects consumer attributions (i.e. credit...

... on the application of CRM at the BOP. Findings The key findings show that at the BOP, CRM is a key strategic tool that can be used by firms and can be facilitated by firms' relationships and connections to consumers' social networks. Research limitations/implications Replication of the study might...

...Isabel Buil; Eva Martínez; Leslie de Chernatony Purpose – The purpose of this paper is to propose and test a model to better understand brand equity. It seeks to investigate the effects of this construct on consumers' responses using data from two European countries. Design/methodology...

... or their membership in a social group. This paper aims to focus on the identification of market place influencers in a social identity context, in order to better market products and services to social groups. Design/methodology/approach – A structural model linking consumers' individual capital (motivation...

...Jun Ma; Sijun Wang; Wei Hao Purpose This research seeks to extend the animosity model of foreign product purchase by examining the direct and moderating effects of cultural similarity in consumers' product judgment and willingness to buy foreign products. Design/methodology/approach Empirical...

... $24.00; Canada $30.00   www.benbellabooks.com © Emerald Group Publishing Limited 2012 --> Power America China Kidnap Power struggle Protest Corporate leaders Consumers Brands Capitalism We have heard how everyone loves the underdog, but now, with the help of Michael Prell...

... perceptions of family purchase decision making are primarily drawn from western markets, this Zimbabwean study aims to provide a contrasting perspective. Design/methodology/approach Qualitative data collection methods comprising in‐depth, one‐to‐one consumer interviews, focus groups, ethnographic...

...Dennis Pitta; Jacqueline K. Eastman; Jun Liu Purpose This paper aims to compare the levels of status consumption for Baby Boomers, Generation X, and Generation Y (Millennials). Design/methodology/approach With an email sample of 220 adult consumers living in the southeast USA, this study...

... in Australia was conducted comprising ten focus groups across six states (n=60) and a national online consumer survey (n=1,815). Findings The main drivers for seafood consumption in Australia are health, taste, convenience, and a desire for diet variety. The main barriers to seafood...

... both the medical establishment and proponents of natural therapy. As this paper is not associated with medical interests, nor the AVM, the focus is on the welfare of consumers and as such, a more detached perspective may be useful in this controversial area. Practical implications Since the AVM...

...David Fortin; Mark Uncles; K. Sankaran; Catherine Demangeot Purpose This paper aims to examine consumption behavior to understand how individuals become culturally plural consumers through exploratory research conducted in one of the world's most urban multi‐cultural environments, the UAE...

...David Fortin; Mark Uncles; Pierre Berthon; Colin Campbell; Leyland Pitt; Ian McCarthy Purpose This paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary offering. Design...