...Sreejesh S.; Minas Kastanakis; Justin Paul Purpose This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product attitude and purchase likelihood, considering consumers’ ethnocentric...

... in the foreign markets. Originality/value This study suggests the addition of authenticity into future studies of country of origin (COO) effects. As authenticity fully mediates the relationship between PE and product image evaluations, this study suggests the congruent product-country match as a signal...

... and consensus (Sun et al., 2004). Moreover, in emerging markets, country of origin (COO) is an external cue that is closely related to consumers’ perceptions of social status value associated with brands or products (Steenkamp et al., 2003 ; Zhou and Hui, 2003). Compared with local brands...

...Mohammadali Zolfagharian; Roberto Saldivar; Qin Sun Purpose – The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries. Design/methodology/approach – After a pretest...

... yield an incomplete picture and even misguide managerial initiatives. © Emerald Group Publishing Limited 2013 Consumer behaviour Japan China Country of origin Product attributes Historical animosity Contemporary animosity Product judgment Willingness to buy foreign products...

... Willingness to buy Prices Consumer behaviour Country of origin An executive summary for managers and executive readers can be found at the end of this article. Immediately after the Iraq War broke out in March 2003, the growing anti‐American sentiment led to a world‐wide boycott of American products...

...Jung Ha‐Brookshire; So‐Hyang Yoon Purpose In response to the popularity of multinational products with limited information on countries of origins, this study aims to explore factors influencing consumers' perceived prices for multinational products. Design/methodological approach The study...

...Hsiang‐Ming Lee; Ching‐Chi Lee Purpose This study aims to examine the country‐of‐origin's impact on consumer purchase behavior post‐acquisition, especially when the acquirer‐dominant business is afflicted by a low country‐of‐origin image and the acquired business enjoys a high country‐of‐origin...

...Sadrudin A. Ahmed; Alain d'Astous; Halima Benmiloud Petersen Purpose This paper aims to show that the congruency between the source of a product being evaluated and the commonly held perceptions of that product's association with a country of origin (COO) leads to a more positive evaluation...

... investigate evaluations of foreign products that reflect consumer ethnocentrism (CET) (Shimp and Sharma, 1987 ; Swift, 1989), country‐of‐origin effects (Bandyopadhyay and Banerjee, 2002 ; Peterson and Jolibert, 1995), or animosity or affinity toward a country (Ettenson and Klein, 2005 ; Oberecker et al...

...Tracey S. Dagger; Maria M. Raciti Purpose Country‐of‐origin (COO) effects are concerned with buyers' opinions regarding the relative qualities of goods and services produced in various countries. It is the aim of this study to test a framework for investigating the match/mismatch between consumers...

... influence on the acceptance and success of products.” Country of origin Assembly Parts South East Asia Cross‐cultural studies Consumer behaviour Country‐of‐origin (COO) effects are one of the most researched areas in international marketing research (Lim and Darley, 1997). Yet, in a review...

... constant judgments of Japanese products and consumer ethnocentrism. Many articles have dealt with the impact of a product's country of origin (COO) on consumers' perceptions of products from that country (e.g., Diamantopoulos and Balabanis, 2004 ; Peterson and Jolibert, 1995). The evidence...

...Mohammad Ali Zolfagharian; Qin Sun Purpose The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism. Design/methodology/approach A multidisciplinary literature review pointed to a set...

...Gerard P. Prendergast; Alex S.L. Tsang; Cherry N.W. Chan Purpose Globalization and outsourcing have decoupled country of origin into the country of origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks to extend the work of Gurhan‐Canli and Maheswaran and Lee...

...Imad J. Zbib; Barbara R. Wooldridge; Zafar U. Ahmed; Sarkis Benlian Purpose This paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer behavior; purchase intent; and product quality...

...Hsiu‐Li Chen Purpose The purpose of this paper is to examine the country‐of‐origin (COO) effect and consumer patriotism on young generation's attitude toward American products with multi‐attributes: across different cultures and different product categories. Design/methodology/approach A 2 × 2...

...Long‐Yi Lin; Chun‐Shuo Chen Purpose The main purpose of this study is to explore the influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decision. Design/methodology/approach Taiwan, China and the USA were the three countries selected...

...Leila Hamzaoui; Dwight Merunka Purpose The purpose of this paper is to decompose the concept of country of origin (COO) and test the influence of country of design (COD) and country of manufacture (COM) on consumer evaluations of bi‐national products (products designed in one country...

...Ian Phau; Vasinee Suntornnond Purpose The main purpose of the study is to extend Schaefer's paper by investigating how different dimensions of consumer knowledge may affect country of origin cues with an Australian sample. Design/methodology/approach A self‐administered mail survey was used...