... 1,297 adults aged 20 or above in Hong Kong filled in an online questionnaire in March 2012. Findings Consumers' attitudes toward advertising by medical professionals were in general favorable. Respondents reported that advertising by medical professionals provides consumers with information about...

...Kara Chan; Yu Leung Ng Purpose This study aims to investigate dimensions related to the gender role and identity perceptions of adolescent girls in Hong Kong. It also aims to develop a typology based on the dimensions and to examine its ability to predict brand relationship variables. Design...

...Toby C.Y. Yip; Kara Chan; Evon Poon Purpose The study attempts to identify the common attributes of the physical retail outlets favored by Hong Kong youths and to assess the relative importance of “hard” and “soft” aspects of the retail marketing mix in appealing to this consumer segment...

...George R. Cook Kara   Chan . Youth and Con$umption . Hong Kong : City University of Hong Kong Press   2010 . 311 pp. , ISBN: 978‐962‐937‐152‐4 © Emerald Group Publishing Limited 2011 --> Youth consumption New media peer celebrities Media celebrities...

... et al. by investigating the interactive influence of COB and personal involvement with a product on purchase intention. Design/methodology/approach A total of 168 young adults in Hong Kong were intercepted for mall interviews and presented with mock advertisements for personal computers...

... and skepticism towards advertising was also explored. Design/methodology/approach Using a structured questionnaire, 200 Hong Kong shoppers were surveyed in mall intercept interviews. Findings The results showed that ads for weight‐loss products were considered the least credible. The broadcast media...

... Kong adolescent consumers. Design/methodology/approach A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random sampling. Surveys were distributed through 48 high schools in Hong Kong. Findings Female adolescents scored significantly...

...Lars P. Andersen; Birgitte Tufte; Jeanette Rasmussen; Kara Chan Purpose The purpose of this paper is to present a study that compares ownership and usage of new media among young “tween” consumers in Denmark and Hong Kong. Further, it shows the ways of finding new interesting web sites. Design...

... to be adapted to different markets with different cultures, a number of replication studies with extensions have been conducted (for example, Chung and Zaichkowsky (1999) in Hong Kong and Phau and Prendergast (2001) in Singapore). A new direction was introduced in these studies – consumers’ dislike for high...