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Bruce Cooil
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Journal Articles
Perceptions are relative: An examination of the relationship between relative satisfaction metrics and share of wallet
Available to PurchaseTimothy Lee Keiningham, Bruce Cooil, Edward C Malthouse, Bart Lariviere, Alexander Buoye, Lerzan Aksoy, Arne De Keyser
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (1): 2–43.
Published: 16 March 2015
Journal Articles
A longitudinal examination of customer commitment and loyalty
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (1): 75–100.
Published: 11 March 2014
Journal Articles
Does satisfaction matter more if a multichannel customer is also a multicompany customer?
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (1): 39–66.
Published: 15 March 2011
