... engagement (CE) and responsible business practices (e.g. environmental, social and/or governance [ESG], corporate social responsibility [CSR] and diversity, equity, and inclusion [DEI]) and explore customer engagement tensions that service organizations may face. Design/methodology/approach This research...

...Jacob Mickelsson; Joep J.G.M. van Haren; Jos G.A.M. Lemmink Purpose Corporate social responsibility (CSR) is an increasingly important issue for service brands in fast fashion retailing, as consumers' negative impressions about retailers' CSR activities influence brand experience. Consumers...

... perceptions of social innovativeness. Rather, a firm's industry plays the prominent role in affecting these perceptions where service firms are at a disadvantage as customers perceive services as less socially innovative compared to goods. Sustainability Social innovation ESG CSR Social...

...] . Transformative value Positioning Sustainability Ethicality Corporate social responsibility CSR Brand positioning Service brand This paper combines insights from service, branding and communication research to provide a comprehensive and balanced perspective on a successful transformative value...