Keywords: Context
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Service Management (2018) 29 (5): 932–955.
Published: 12 September 2018
... of this paper is to explore the role of context in service innovation by developing a conceptual framework that illuminates the key elements and trends in context change. The paper adopts a service ecosystem lens for understanding how elements and trends in context foster service innovation. A conceptual...

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