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Keywords: Customer commitment
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Journal Articles
A longitudinal examination of customer commitment and loyalty
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (1): 75–100.
Published: 11 March 2014
... examination of models for change in customer loyalty by employing survey panel data on the three-component model of customer commitment (affective, calculative, and normative) and considers alternative segmentation methods. Therefore, only a general, and no specific hypothesis regarding the potential...
