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Keywords: Longitudinal
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (1): 75–100.
Published: 11 March 2014
...Bart Lariviere; Timothy L. Keiningham; Bruce Cooil; Lerzan Aksoy; Edward C. Malthouse Purpose – This study aims to provide the first longitudinal examination of the relationship between affective, calculative, normative commitment and customer loyalty by using longitudinal panel survey data...
