... and need for coordination and/or synchronization. © Emerald Group Publishing Limited 2013 Service Innovation Consumer behaviour Health care Hospitality industry Mobile communication systems In the marketing literature, the creation of value is regarded as the core objective...

... communication systems Finland Being able to profit from innovation is a major incentive to invest in innovation activities regardless of the type of innovation. Achieving this goal requires quite a few factors to fall into place. The firm has to be able to generate relevant innovations, it has to have...

... markets with different culture and mobile services penetration rates. © Emerald Group Publishing Limited 2010 Consumer behaviour Mobile communication systems Television Interactive devices Spain Colombia Consumers' use of mobile communication devices is increasing rapidly...

.... That is, such arrangement allows the market/customer to relate both product and service to each other, rather than being limited to just one of them. Integration Quality function deployment Mobile communication systems Recently, the dominating trend of all things, in almost all industries, is the movement...

... and value management. © Emerald Group Publishing Limited 2005 Prices Value analysis Customer satisfaction Mobile communication systems Consumer perceptions of price, quality and value have long been considered pivotal determinants of purchase behavior and product choice. In the last...

... Emerald Group Publishing Limited 2004 Decision making Innovation Mobile communication systems Information processing Case studies Research Innovation is playing an increasingly important role in high tech service sectors. Service firms are confronted with rapid technological...