... of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Service co-creation Engagement Participation Co-production Co...

... intelligent, but also enable consumer learning and knowledge development through which consumers create more value for themselves by becoming better resource integrators (Hibbert et al., 2012). Motivation Value Service co-creation The increased digitalization of services has led...

... Service Service innovation Service systems Networks Service co-creation Service creates opportunities for market actors to enact different practices. Traditionally, a fundamental practice of the firm has been to produce, while a fundamental practice of humans has been to consume (Vargo...

... management Service co-creation Patients increasingly use online services to gain insights into and share experiences about their health conditions. About 72 percent of US internet users seek health information online, and 16 percent of them search for peers who share similar health concerns (Pew...

... agenda to assist further theory development. © Emerald Group Publishing Limited 2015 Co-creation Practices Service experience Service co-creation Customer experience Service ecosystem Finally, Holt defines classification practices as the ways consumers use consumption objects...

... experiences for their customers. © Emerald Group Publishing Limited 2015 Service innovation New product development Co-creation Experience Service co-creation Expectations Academics and practitioners increasingly recognize the importance of engaging customers in the creation of new...

..., the findings provide first empirical evidence that WCC can help to explain persuasion-decision discrepancies within TBS adoption. Consumer behaviour Service innovation Service co-creation © Emerald Group Publishing Limited 2015 The adoption of innovations has been studied in many contexts...