...Michele Paulin; Ronald J. Ferguson; Nina Jost; Jean-Mathieu Fallu Purpose – It has been suggested that the future success of non-profit organizations lies in ensuring the sustainable involvement of the Millennial generation through social network sites. Facebook is a social media (SM) network...

...Kristina Heinonen, Maria Holmlund, Tore Strandvik; Carla Sofia Martins; Lia Patrício Purpose – This article seeks to contribute to a better understanding of company social networks (CSNs), which constitute people connected to a company or brand through a social networking site. To this end...

... Internet Communities Brands Social networks Online brand community Consumer behaviour Brand management Customer engagement Brand engagement Brand equity Community governance Community funding The dramatic change that has taken place in our societies and in our economies since...

... Resources from 1995 to 2010. Papers were selected using a search of the ABI/Inform Global (Proquest) database on the word “service” in the title, abstract, or keywords. Additionally, it included two major Service journals. A total of 1,481 papers and 2,457 authors composed the Social Network Analysis (SNA...

... and Faust (1997). A co‐citation matrix is inherently very similar to the social networks investigated by these researchers, being a network of linked papers, and the graphing programme NETDRAW (Version 1.0 which comes with the NA software suite UCINET, Borgatti et al., 2002) was used to examine...