... to repeatedly purchasing it. This perspective suggests a measure of relativity (or comparability) in how brand attitudes contribute to the loyalty formation process. Dick and Basu's (1994) framework for customer loyalty suggests that “relative” attitude provide higher discriminatory power than the traditional...

... Trust Customer satisfaction Customer loyalty Buying intention Protected denomination of origin An executive summary for managers and executive readers can be found at the end of this article. There is a growing interest in the study of agro‐food products with a protected denomination...

.../methodology/approach The survey was administered to 1,120 samples (of which 200 were returned), with data analyzed using structural equation modeling to test the study's hypotheses. Findings The study revealed that customers' loyalty to retail brand(s) has greater influence on their purchase behavior...

... of their products and brands. Brands Brand loyalty Wines Customer loyalty Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. By comparing the results obtained using the BPM with those generated by the φ on the purchases...

... as it measures actual shopping behavior. Russell Abratt can be contacted at: abratt@nova.edu © Emerald Group Publishing Limited 2011 Labelling Customer loyalty Retailing Brands Profits United States of America Store brand loyalty likely results in increased profits for retailers since...

... --> Marketing strategy Innovation Consumer goods Customer loyalty Brand loyalty Product development Trade‐Off details a simple and comprehensive principle for product adoption by consumers. The simplicity of this principle is brilliant and appealing. The author does a masterful job of moving...

...Colin Jevons Dan   Stiff . Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty . New York, NY : McGraw‐Hill   2006 . 262 pp.   US $24.95   www.books.mcgraw‐hill.com Edited by Geoffrey P. Lantos © Emerald Group Publishing Limited 2010...

... – the period of time when a salesperson can persuade a customer to buy. © Emerald Group Publishing Limited 2010 --> Field marketing Customer loyalty Consumer behaviour Marketing mix Creating and selling experiences is the major competitive practice nowadays for creating customer loyalty...

...S. Allen Broyles Purpose The purpose of this paper is to examine the influence of customer loyalty on the predictive relationship between the meets expectations and affective feeling state customer satisfaction constructs and customers' future (re)purchase behavior. Design/methodology/approach...

... as their attitudinal loyalty towards the brand. RE incorporates the attachment dimension between consumers and the brand as per the Hierarchy of Effects Model, and measures the effectiveness of marketing activities in building a relationship between the brand and its target consumers. Brand equity Customer...

... offer the following hypotheses: H2. Denying the defect (refusing a recall) negatively affects the manufacturer's image. Product recall Brand image Customer loyalty An executive summary for managers and executive readers can be found at the end of this article. Product...

... provides useful information on the relationship among price fairness, customer satisfaction, loyalty, and price acceptance in service industries. © Emerald Group Publishing Limited 2007 Prices Fair value Customer satisfaction Customer loyalty An executive summary for managers...

... Generics Customer loyalty An executive summary for managers and executive readers can be found at the end of this article. Brand equity implies that the brand not only should be well‐known, but also known for something that is valuable to the consumer. A central aspect of the mentioned...

... Customer loyalty Individual perception Coupons are an important promotion vehicle for both manufacturers and retailers, accounting for $3 billion in consumer savings (of $250 billion distributed) on packaged goods purchases (NCH Marketing, 2004). To stem the decline in coupon redemptions...

..., change‐of‐pace and reinforcing brands. © Emerald Group Publishing Limited 2006 Pricing Customer loyalty Price positioning Wines When a survey is undertaken and respondents specify the selection they would make in hypothetical decisions then this is known as stated preference. Stated...

... uncertainty and risk), some organisations will be able to better meet the needs of their customers. Simon Knox can be contacted at: s.knox@cranfield.ac.uk © Emerald Group Publishing Limited 2006 Customer loyalty Brand management Consumer behaviour As more and more consumers gain...

... into the concept of retail brand equity. Ravi Pappu can be contacted at: R.Pappu@business.uq.edu.au © Emerald Group Publishing Limited 2006 Consumer behaviour Customer satisfaction Brands Department stores Customer loyalty Australia An executive summary for managers and executive...

... in understanding the consumer price‐match refund‐seeking behavior and offers practical implications for retailers employing price‐matching guarantees. © Emerald Group Publishing Limited 2005 Pricing Price positioning Retailing Refunds Stores and supermarkets Customer loyalty The shopping...

... are recognized as markedly different to those in other tiers. Pricing Customer loyalty Wines Australia It is a well‐documented empirical fact that in most markets, customers satisfy their requirements from a number of options, which are typically brands, over time (Ehrenberg, 2000). The selection...

... loyalty. There is also evidence that the models underlying the formation of behavioral versus attitudinal forms of customer loyalty may vary across research settings. The results suggest that industrial equipment marketers may consider moving beyond a focus on satisfaction in relationship marketing...