Issues

Special Issue: Relationship Marketing - Past, Present and Future. Guest Editors: Johanna Gummerus, Catharina von Koskull, Christian Kowalkowski

Guest editorial: relationship marketing – past, present and future

Johanna Gummerus; Catharina von Koskull; Christian Kowalkowski
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Revitalizing relationship marketing

Jagdish Sheth
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Relationship marketing: looking backwards towards the future

Adrian Payne; Pennie Frow
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From relationship marketing to total relationship marketing and beyond

Evert Gummesson
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Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle

Roderick J. Brodie
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“Running is my boyfriend”: consumers’ relationships with activities

Karl-Jacob Mickelsson
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Examining the antecedents and consequences of gratitude

Syed Fazal E. Hasan; Gary Mortimer; Ian N. Lings; Larry Neale
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Why are customers loyal in sharing-economy services? A relational benefits perspective

Shuai Yang; Yiping Song; Sixing Chen; Xin Xia
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The importance of CSR in forming customer–company identification and long-term loyalty

Min-Hsin Huang; Zhao-Hong Cheng; I-Chun Chen
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Humans’ relationship to nature – framing sustainable marketing

Helge Löbler
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