... of the CC BY 4.0 licence. Brand loyalty Customer experience Luxury services Well-being Circular economy Customer-to-customer Today, fashion has been largely democratised with a plethora of ways we engage with brands in both physical and increasingly digital ways (Bruce et al...

...Sandeep Jagani; Vafa Saboorideilami; Saraf Tarannum Purpose This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims...

... critical managerial implications. Brand loyalty Loyalty status Loyalty program Equity theory Social comparison Cross-customer Switching Experimental design Social dynamics Service companies, such as airlines, hotels, restaurants, retail, rental cars and credit card companies, have...

... in SERVBID construction. Scale development Brand identity Services branding Brand loyalty Brand trust Qualitative research Service strategy Quantitative research Servicescape Surveys Service processes Vandana Pareek is the corresponding author and can be contacted at: V.Pareek...

...Imran Khan; Linda D. Hollebeek; Mobin Fatma; Jamid Ul Islam; Zillur Rahman Purpose The purpose of this study is to assess the mediating role of brand trust and commitment in the relationship of brand engagement and brand experience with brand loyalty in the online service context. Design...

...Civilai Leckie; Munyaradzi W. Nyadzayo; Lester W. Johnson Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design...

...Soon-Ho Kim; Seonjeong (Ally) Lee © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only The purpose of this study is to investigate how service brand loyalty can be enhanced through customer involvement, based on involvement theory and symbolic...

...Hong-Youl Ha Purpose This study aims to assess how continuous outcomes of brand personality vary as a function of time and other predictors. Specifically, the author investigates the roles of brand trust on the direct influence of brand personality, resulting in brand loyalty. Design...

... their intangibility and the inseparability between production and consumption requires a different approach to build a powerful service brand. Brands Brand equity Employees Brand loyalty According to Zeithaml et al. (1985) , the concept of brand equity requires adaptation for extension...

... Publishing Limited 2009 Customer loyalty Trust Brand loyalty An executive summary for managers and executive readers can be found at the end of this article. Each set of relative attitude items was initially subjected to an examination of item‐to‐total correlations and the only...

... a self‐administered questionnaire in the context of higher education services targeted at the international market. Findings Consumers who do manage to get their preferred service brand tend to be more satisfied with the features of the obtained brand and exhibit higher levels of brand loyalty...

... connections, the commitment and belief that members have shared and will share history, common places, time together, and similar experiences. These four benefits are now discussed in‐depth. Loyalty schemes Brand management Communities Brand loyalty Customer satisfaction An executive...

... can be built to further understand service branding. © MCB UP Limited 2003 Brand image Brand loyalty Consumer research Brands Services marketing Purveyor of advantages Today brands play an integral part in marketing strategy and, as indicated by Lim and O’Cass (2001...

... provided some insight to this question. In an analysis of how consumers evaluate products and services, Zeithaml (1981) included a discussion of the differences in loyalty that exist between goods and services. Some of the main determinants of brand loyalty of products and services are: 1. past...