Keywords: Emotion
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Journal Articles
Journal of Services Marketing 1–16.
Published: 30 July 2026
..., 2003), emotional exhaustion (feelings of being emotionally overextended and exhausted by one’s work; Wright and Cropanzano, 1998), a simpler measure of job satisfaction by Donavan and Colleagues (2004) and a measure of change-oriented organizational citizenship behavior (OCB-Change) (Choi, 2007...
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Journal of Services Marketing (2025) 39 (2): 95–111.
Published: 16 January 2025
...-environment attitudes and behaviors (Taufique, 2022 ; Zelenski and Desrochers, 2021). In the context of ride-sharing, when consumers emotionally identify with the environmental value of ride-sharing, emotional fit occurs. Therefore, we propose the following hypothesis: H8. The environmental...
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Journal of Services Marketing (2022) 36 (5): 710–724.
Published: 10 October 2021
..., the indirect effect of gift card type on receivers’ willingness to spend more when using the gift cards could turn into a positive effect via pleasure. These results clarify the mechanism of how consumers perceive and react emotionally to gift cards, in terms of the products that recipients may ultimately...
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Journal of Services Marketing (2022) 36 (6): 769–780.
Published: 23 September 2021
... Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility (CSR), luxury and service quality dimensions on consumer emotions that in turn influence consumer attitudes towards the shopping mall...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 740–754.
Published: 02 September 2021
... campaigns for both experiential and utilitarian/credence services, as customers were found to be more emotionally involved whilst buying services as compared to when buying products. Conversely, a credence service (i.e. surgery, dentistry, psychotherapy, physicians, legal and financial investments...
Journal Articles
Journal of Services Marketing (2021) 35 (5): 617–633.
Published: 08 February 2021
... Tenor and outcome of the sales meeting 1 Business services1/SP1 Emotionally facilitating Banking The SP reads customer emotional reactions well; she initiates affective reactions on the customer and demonstrates shared emotional stances, thus building an emotional connection. Participants...
Journal Articles
Journal of Services Marketing (2021) 35 (5): 572–584.
Published: 01 February 2021
...Jong-Hyeong Kim The results provide important insights into how to increase customers’ perceived service authenticity and positive emotions. This research is a pioneering effort to conceptualize a multiple-dimensional structure of the authenticity model and test its appropriateness...
Journal Articles
Journal of Services Marketing (2020) 34 (7): 889–907.
Published: 07 October 2020
... the positive effect on people more than inauthentic smiles do (Surakka and Hietanen, 1998). From an emotional contagion perspective, genuine smiles increase positive feelings and moods because of people’s tendency to converge emotionally during interpersonal interactions (Barger and Grandey, 2006...
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Journal of Services Marketing (2022) 36 (3): 313–325.
Published: 12 August 2020
... on the final minutes with a customer; they affect the decision to return. Moreover, employees experience their work as emotionally exhaustive and, thus, have a need to unpack work-related emotions and issues afterwards – Share the facts and research findings that the most unforgettable experiences tend...
Journal Articles
Journal of Services Marketing (2021) 35 (2): 248–260.
Published: 06 August 2020
... the potential and obstacles related to adopting neuroscientific tools in service research. Service encounter Emotion Neuroscientific tools Neuroscientific tools (neuro-tools) and neuroscience theory have been successfully used in various domains closely related to service research (e.g. consumer...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 335–346.
Published: 01 June 2020
... cognitively, emotionally and behaviorally. For purposes of this paper, we define the service environment as the physical, built interior and exterior facilities within which a service encounter between an employee and a customer occurs. Research suggests that there are three overarching psychological...
Journal Articles
Journal of Services Marketing (2020) 34 (7): 1013–1024.
Published: 01 June 2020
...Anjala S. Krishen; Orie Berezan; Shaurya Agarwal; Brian Robison Purpose This study aims to explore the anticipated emotions of consumers and their anticipated perceived quality (PQ) of an exhibit, event or service that they are waiting to attend. Design/methodology/approach The study consists...

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