Keywords: Financial services
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Journal Articles
Journal Articles
Journal of Services Marketing (2026) 40 (3): 303–330.
Published: 05 February 2026
...Isaac Ofori-Okyere; Farag Edghiem Purpose Recent advances in technological transformation are gradually changing the way customers interact with financial services and conduct financial transactions. However, little is known about customers’ experiences with artificial intelligence ( AI )-enabled...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (5): 674–690.
Published: 08 September 2021
... service Experimental design Customer engagement Financial services Frontline service employees Ethnic minorities Intercultural accommodation Discrimination Service involvement Acculturation As ethnic minority consumers continue to grow in size and purchasing power, the need to meet...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 774–790.
Published: 12 July 2021
... contribute to service captivity in the alternative financial services (AFS) sector for consumers experiencing financial vulnerability. Design/methodology/approach A total of 31 interviews were undertaken with Australian consumers of payday loans and/or consumer leases. Findings The authors reveal...
Journal Articles
Journal of Services Marketing (2021) 35 (7): 947–961.
Published: 05 July 2021
...Taiwo O. Soetan; Emmanuel Mogaji; Nguyen Phong Nguyen Our overarching research goal is to better understand the financial services experience and consumption in Nigeria from the perspectives of both the customers and managers by considering the following two research questions: RQ1...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2021) 35 (1): 131–143.
Published: 28 May 2020
... Transformative Financial services Health services Figure 1. Proposed life course model of older consumer well-being According to the general life course conceptual model (Moschis, 2019a), the proposed conceptual model’s elements can be classified into three categories, namely: outcomes...
Journal Articles
Journal of Services Marketing (2020) 34 (5): 735–747.
Published: 13 May 2020
... interviews with financial services experts and 291 survey responses from financial advisors. Findings Operational and adaptive routines work through absorptive capacity to positively contribute to firm performance. The positive effects of adaptive routines are magnified under market governance...
Journal Articles
Journal of Services Marketing (2020) 34 (2): 193–205.
Published: 09 January 2020
...Juan Bustamante; Adriana Amaya Purpose This paper aims to examine the factors that affect financial services design of and their effect on the improvement of the unbanked customer well-being. Design/methodology/approach The authors use a path analysis to examine customer well-being integration...
Journal Articles
Journal of Services Marketing (2015) 29 (3): 235–243.
Published: 11 May 2015
...Stefan Koch; Duygu Inanc Purpose – This paper aims to report findings from an exploratory empirical study focusing on an application of mass customization in financial services. Based on the study of configurations and usage data, the authors evaluate a series of hypotheses relating...
Journal Articles
Journal Articles
Journal of Services Marketing (2012) 26 (6): 403–418.
Published: 07 September 2012
...Ho Taek Yi; Alan J. Dubinsky; Chae Un Lim Purpose The purpose of the article is to present and test a model regarding important factors that may help reduce unethical behavior (i.e. misselling) of salespeople in the financial services industry. Design/methodology/approach To test...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2009) 23 (7): 476–486.
Published: 09 October 2009
... service marketers of different strategic types use different success measures for the evaluation of new services. Using responses from 202 financial services marketers, strategic types are shown to relate in theoretically expected ways with the importance ratings of the categorized success measures...
Journal Articles
Journal Articles
Journal of Services Marketing (2009) 23 (3): 145–153.
Published: 22 May 2009
... This is the first exploratory study of pre‐purchase decision‐making which researches the triggers for buying complex financial services associated with saving for retirement. © Emerald Group Publishing Limited 2009 Consumer behaviour Financial services Gender Decision making Services marketing...

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