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Keywords: Internet
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Journal Articles
Journal of Services Marketing (2026) 40 (10): 55–70.
Published: 20 March 2026
... Internet Qualitative research Ministerio de Ciencia, Innovación y Universidades Grant PID2020-115743GB-I00 funded by MICIU/AEI/ 10.13039/501100011033 This study was funded by Ministerio de Ciencia, Innovación y Universidades, Spain, Grant PID2020-115743GB-I00 funded by MICIU/AEI/ 10.13039...
Journal Articles
Journal of Services Marketing (2024) 38 (1): 43–55.
Published: 21 December 2023
...” evidence that, even when so much information is available on the internet about drug performance, the detailer still plays an important productive role in conveying performance information and persuading doctors to buy their company’s pharmaceuticals. If they did not, then as an expensive and ineffective...
Journal Articles
Journal of Services Marketing (2023) 37 (4): 431–445.
Published: 26 April 2022
...Aaron Schibik; David Strutton; Kenneth Thompson Purpose The purpose of this study was to investigate assortative mating processes inside Internet-dating-service settings. Unattached consumers traditionally sought to satisfy their need for love through conventional search processes, including old...
Journal Articles
Journal of Services Marketing (2023) 37 (4): 420–430.
Published: 04 April 2022
..., are building online retail brand equity. Pablo Farías can be contacted at: pfarias@fen.uchile.cl 18 07 2021 15 12 2021 03 03 2022 08 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Internet marketing Online branding...
Journal Articles
Journal of Services Marketing (2021) 35 (5): 585–603.
Published: 01 February 2021
... Internet services can improve the well-being of elderly consumers. Drawing on transformative service research (TSR) and technology adoption literature, it examines the main challenges for the elderly when adopting Internet services and how they and their family members can co-create value to improve...
Journal Articles
Journal of Services Marketing (2020) 34 (7): 885–887.
Published: 23 September 2020
... in satisfying marketplace exchanges. Additionally, we seek to understand how service providers can lessen, or eliminate, any threat to personal, societal or global welfare that may arise as an off-shoot of the marketing of socially unacceptable services, such as internet addiction, human trafficking, child...
Journal Articles
Journal of Services Marketing (2019) 33 (1): 57–72.
Published: 24 April 2019
...Linda Alkire; Johannes Pohlmann; Willy Barnett Purpose Internet user privacy risks have been a topical subject with respect to consumers, corporations and governments. In line with the recent privacy scandals linked to social media, the aim of this study is to explore users’ privacy protection...
Journal Articles
Journal Articles
Journal of Services Marketing (2013) 27 (5): 347–360.
Published: 02 August 2013
...William W. Hill; Sharon E. Beatty; Gianfranco Walsh Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet, and to segment the sample based on these motivations. Design/methodology/approach – This research occurs in two phases...
Journal Articles
Journal of Services Marketing (2012) 26 (6): 435–443.
Published: 07 September 2012
... research has only indirectly examined the impact of shipping fees on winning bid prices. Given the dramatic growth of online auctions in the past decade, an examination of shipping charges is of both practical and theoretical importance. Online auctions Shipping fee Bids Auctions Internet Freight...
Journal Articles
Journal Articles
Journal of Services Marketing (2012) 26 (1): 20–26.
Published: 17 February 2012
...Paul Sergius Koku Purpose The purpose of this study is to examine the effectiveness of consumer boycotts, which have been launched by individuals using the internet, in inflicting economic harm on the targeted firms. Design/methodology/approach The paper uses the event study technique...
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2010) 24 (3): 230–243.
Published: 25 May 2010
... for both services managers and internet developers. The findings supply valuable insights into which factors practitioners should focus their attention to better tailor their approaches. This study strongly endorses the view that the loyalty intentions of online customers are linked to the extent to which...
Journal Articles
Journal Articles
Journal of Services Marketing (2010) 24 (1): 29–41.
Published: 23 February 2010
... © Emerald Group Publishing Limited 2010 Distribution channels and markets Internet Shops Internet shopping Consumer behaviour Interpersonal communication, defined as “the syntactic relations among the acts of different persons mutually present to one another” (Goffman, 1967 , p. 2...
Journal Articles
Journal of Services Marketing (2008) 22 (4): 316–327.
Published: 04 July 2008
...Lukas P. Forbes Purpose This paper aims to focus on non‐internet‐based self‐service technologies through the presentation of failure and recovery strategies employed by service firms using self‐service forms of interaction. Design/methodology/approach The paper employs the critical incident...
Journal Articles
Journal of Services Marketing (2008) 22 (4): 280–291.
Published: 04 July 2008
...Pavlos A. Vlachos; Adam P. Vrechopoulos Purpose The purpose of this paper is to investigate the theoretical and empirical meaningfulness of a composite model of behavioral intentions in a pure mobile internet services context. Design/methodology/approach This paper starts by investigating...

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