Keywords: emotion
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Journal Articles
Journal of Services Marketing 1–16.
Published: 30 July 2026
... the uniqueness of the proposed employee delight measure. Specifically, we included a measure of state mindfulness (heightened attention to and awareness of an extant experience or reality; Brown and Ryan, 2003), emotional exhaustion (feelings of being emotionally overextended and exhausted by one’s work...
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Journal of Services Marketing (2025) 39 (2): 95–111.
Published: 16 January 2025
... and their own values during the use of ride-sharing services. With the increase in positive emotions or the improvement of emotional participation, consumer satisfaction increases (Xiao et al., 2020). Therefore, when ride-sharing consumers emotionally accept the value of ride-sharing, they have higher...
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Journal of Services Marketing (2022) 36 (5): 710–724.
Published: 10 October 2021
... understanding of how gift card receivers react to the types of gift cards. This study examined the effect of gift card types (intangible experiences vs less intangible experience vs tangible goods) on a recipient’s willingness to spend more through emotions and perceived effort (Study 1) and on feeling...
Journal Articles
Journal of Services Marketing (2022) 36 (6): 769–780.
Published: 23 September 2021
... Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility (CSR), luxury and service quality dimensions on consumer emotions that in turn influence consumer attitudes towards the shopping mall...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 740–754.
Published: 02 September 2021
... for their potential moderating influence. Findings In comparison to appeals based on single emotions, fear mixed with the challenge has a significantly stronger impact on intentions to use credence services in at-risk gamblers. Findings confirm the indirect positive impact of fear mixed with the challenge via...
Journal Articles
Journal of Services Marketing (2021) 35 (5): 617–633.
Published: 08 February 2021
.... [The customer’s restlessness fades away, and his body becomes calm]. By reading her customer’s cues carefully and responding, the salesperson is able to strengthen their connection. She gives emotional space to the customer, allowing him to cope with his initial frustration and become emotionally connected...
Journal Articles
Journal of Services Marketing (2021) 35 (5): 572–584.
Published: 01 February 2021
... Lechner and Mathmann (2020) Four studies: Study 1: 118 employee- customer dyadic surveys in a café Study 2: German panel data Study 3: U.K. panel data Study 4: U.K. panel data SouthernGermany/UK Type of emotion a service employee displays (authentic vs inauthentic) and customers’ regulatory focus...
Journal Articles
Journal of Services Marketing (2020) 34 (7): 889–907.
Published: 07 October 2020
... (Surakka and Hietanen, 1998). From an emotional contagion perspective, genuine smiles increase positive feelings and moods because of people’s tendency to converge emotionally during interpersonal interactions (Barger and Grandey, 2006). Consequently: H2. Employee emotional labor moderates...
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Journal of Services Marketing (2022) 36 (3): 313–325.
Published: 12 August 2020
.... Moreover, employees experience their work as emotionally exhaustive and, thus, have a need to unpack work-related emotions and issues afterwards – Share the facts and research findings that the most unforgettable experiences tend to be strongly emotionally charged – Share the practices that ensure...
Journal Articles
Journal of Services Marketing (2021) 35 (2): 248–260.
Published: 06 August 2020
.... Yet, research effectively doing this remains scarce. This paper uses a real example study to illustrate the potential and obstacles related to adopting neuroscientific tools in service research. Service encounter Emotion Neuroscientific tools Nanouk Verhulst can be contacted...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 335–346.
Published: 01 June 2020
... in scope is provided. The authors also propose 41 different research questions based on the review that services scholars can use to take this area of inquiry forward. Emotion Atmospherics Servicescape Behavioral insight Some of the biggest service firms spend billions of dollars to build...
Journal Articles
Journal of Services Marketing (2020) 34 (7): 1013–1024.
Published: 01 June 2020
...Anjala S. Krishen; Orie Berezan; Shaurya Agarwal; Brian Robison Purpose This study aims to explore the anticipated emotions of consumers and their anticipated perceived quality (PQ) of an exhibit, event or service that they are waiting to attend. Design/methodology/approach The study consists...

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