... Limited Licensed re-use rights only Social marketing Communication Empathy Message framing Public health Vaccine confidence Health advertising Social media advertising Conversational agent Chatbots Health COVID-19 vaccines remain critical to combat COVID-19 disease...

... re-use rights only Social marketing Mental health promotion Communication Behaviour change Source credibility Public health Source credibility is a long-recognised key influencing factor across both commercial and social marketing communication strategies, particularly for “high...

... Public health Health promotion Segmentation Human papillomavirus (HPV) infections can cause lesions, genital warts and cancer (World Health Organization, 2019). Cervical cancer is the most common type of cancer that is linked to HPV infections, although not the only one (Centers for Disease...

... by the individual. Examination of the evidence base indicates that available processes do not provide all-encompassing guidance on theory-driven intervention design (Manikam and Russell-Bennett, 2016 ; Rundle-Thiele et al., 2021 ; Michie and Prestwich, 2010). Public health Health promotion...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Public health Health promotion Social marketing Consumer engagement Digital intervention Personalised nutrition Social health change In the past decade, a novel health programme introduced to consumers...

... Public health Community-based social marketing Stakeholder theory Anti-littering Promotoras In any city, overall cleanliness and garbage removal present a public health challenge. Improving the behavior of residents to create and maintain a clean environment is a priority...

... consciousness. Practical implications Gamification can be used as an important publicity tool for promoting public health using different influential factors such as price. Originality/value This study shows that people can change their food preferences positively through gamification. It shows further...

... to tackle a growing range of behavioral and social issues (French, 2017 ; Gordon, 2011). These include environmental concerns, well-being issues and public health problems (Andreasen, 2002 ; Hastings and Saren, 2003 ; Smith, 2006). Social marketing has gradually come to embrace classic marketing...

.... Social implications Given their low cost and the size of the overweight population, it appears that public health policies could integrate digital devices more strongly in their efforts to combat obesity. Social marketing can add its expertise to medical-based programmes which in return bring their need...

... by Public Health England’s “Stoptober” campaign, the aim being to trigger mass quit attempts among smokers. Both programs include a mass-media campaign, national and local cessation help interventions, and the diffusion of various tools to help smokers quit. The purpose of this paper is to analyze the two...

... is the corresponding author and can be contacted at: bcasais@eeg.uminho.pt 24 07 2014 17 12 2015 05 05 2018 27 07 2018 02 08 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Public health Health promotion Advertising Behavior...

...Krzysztof Kubacki; Erin Hurley; Sharyn Robyn Rundle-Thiele Purpose This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature...

... professionals. Sarah N. Keller can be contacted at: skeller@msubillings.edu 20 12 2016 20 04 2017 03 05 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Public health Self-efficacy Social marketing Health promotion Culture...

... – relatively easy to detect. Factors used for the assessment of this criterion include the definition of target audience costs and benefits, the aim to propose an attractive exchange and the use of incentives and disincentives (Wettstein et al., 2012). Public health Marketing Social...

... shopping voucher to cover their travel costs. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health issues, such as encouraging...

... in achieving public health objectives (Gallopel-Morvan et al., 2012a ; Shiu et al., 2009). For decades, the positioning of cigarettes as glamorous accessories has enticed young women to begin smoking (Doxey and Hammond, 2011 ; Hammond et al., 2011). While extensive mass media...

... across the general population, specific knowledge about the virus is still very limited (Ha and Fisher, 2011). Dang Hong Hai Nguyen is the corresponding author and can be contacted at: dang.nguyen@rmit.edu.vn © Emerald Group Publishing Limited 2014 Public health Social marketing...

... identifies a gap in the development of theoretical constructs, which could explicate the role of prosumers in society. Social marketing Women Pregnancy Marketing communications Public health Prosumption Women's health In 2005, the number of home births in the USA rose by 5 percent...

... hypothesis proposed here has never been examined in public health marketing. Findings call for further research on the impact of contextual affect on responses to public health communication. The paper suggests a new placement technique for media planners working in public health advertising. The same...

... Limited 2012 Social marketing Public health Politics Global warming Regulation Tobacco Manipulation Corporate power Critical marketing In 2010 I gave a presentation at the International Not for Profit and Social Marketing Conference in Brisbane arguing that, whilst commercial...