... 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social marketing Communication Empathy Message framing Public health Vaccine confidence Health advertising Social media advertising Conversational agent Chatbots Health...

... Communication Behaviour change Source credibility Public health There have also been a number of publications reporting the importance of source credibility in pre-testing social marketing campaign messages and/or experimental situations (e.g. Pace et al., 2016 ; Hussein et al...

... this analysis contributes to inform targeted public health communication strategies on social media to promote vaccination against the HPV with parents in Italy. Features of social media promotional posts considered in this study include the source of the post, the textual component of the post, the image...

...; theory selection: select a theory that best addresses consumer insights; and theory-based design: using the selected theory and lessons from past programs to design a new program. Public health Health promotion Marketing Social marketing theory Social marketing Behavior/attitudes...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Public health Health promotion Social marketing Consumer engagement Digital intervention Personalised nutrition Social health change In the past decade, a novel health programme introduced...

... in cleaning their environment. In any city, overall cleanliness and garbage removal present a public health challenge. Improving the behavior of residents to create and maintain a clean environment is a priority for the physical and emotional well-being of residents. Garbage not only reduces the appeal...

... consciousness. Practical implications Gamification can be used as an important publicity tool for promoting public health using different influential factors such as price. Originality/value This study shows that people can change their food preferences positively through gamification. It shows further...

... 2020 19 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Food healthiness Food marketing Advertising Perception Heuristics Public health Health marketing. heuristic Communication Food Healthiness Motion Social...

.... Social implications Given their low cost and the size of the overweight population, it appears that public health policies could integrate digital devices more strongly in their efforts to combat obesity. Social marketing can add its expertise to medical-based programmes which in return bring their need...

... by Public Health England’s “Stoptober” campaign, the aim being to trigger mass quit attempts among smokers. Both programs include a mass-media campaign, national and local cessation help interventions, and the diffusion of various tools to help smokers quit. The purpose of this paper is to analyze the two...

... evaluate social marketing as effective in public health (Carins and Rundle-Thiele, 2014 , Gordon et al., 2018 , Kubacki et al., 2015). Social marketing has been effective in HIV/AIDS prevention, with reports of changes in HIV-related knowledge, attitudes and behaviors, although...

...Krzysztof Kubacki; Erin Hurley; Sharyn Robyn Rundle-Thiele Purpose This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature...

... educational tactics have emerged in public health partly in response to a belief that didactic approaches foster passive learning, and partly in the quest to incorporate more cultural background into message creation (Conquergood, 1986 ; Feldman et al., 2011 ; Langellier, 2009). Rodriguez et...

... requirement, three out of these four elements must be present in an intervention (Wettstein et al., 2012). L. Suzanne Suggs can be contacted at: suggs@suggs.info © Emerald Group Publishing Limited 2016 Public health Marketing Social marketing Alcohol Social marketing theory...

... for the benefits and costs that young adults associate with healthier lifestyles. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health...

... coloured cigarette sticks, designed to demarket smoking. Public health Qualitative research Cognitive dissonance Australia Smoking/Tobacco Plain packaging Although many parties have ratified the World Health Organization’s Framework Convention on Tobacco Control, which calls...

... remains a concern. This research demonstrates that access and availability are key components of the social marketing mix. Dang Hong Hai Nguyen is the corresponding author and can be contacted at: dang.nguyen@rmit.edu.vn © Emerald Group Publishing Limited 2014 Public health Social...

... to production for use, dictated by the high‐technology prosumer. This economic point‐of‐view may be limited in its productivist bias, however, where prosumption is defined in terms of production (Toffler and Toffler, 2006, p. 155). Social marketing Women Pregnancy Marketing communications Public health...

... hypothesis proposed here has never been examined in public health marketing. Findings call for further research on the impact of contextual affect on responses to public health communication. The paper suggests a new placement technique for media planners working in public health advertising. © Emerald...

... on influencing behaviour has the potential to do much good. Most human problems can be traced back to what we do – eating, exercise and substance use are the three pillars of public health. Just persuading smokers to stop killing themselves would save millions from a premature demise. More broadly our respect...