Issues

Special Issue: Corporate branding, identity, image and reputation COBIIR. Guest Editors: T.C. Melewar, Bang Nguyen, Temi Abimbola

Developing an environmental corporate reputation on the internet

Calin Gurau
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Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China

Simone Guercini; Silvia Ranfagni
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Corporate brand‐rapture theory: antecedents, processes, and consequences

Stephen Lloyd; Arch Woodside
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A framework to attain brand promise in an online setting

Sharifah Alwi; Shahril Azwan Ismail
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Country image as a nation‐branding tool

Ulla Hakala; Arja Lemmetyinen; Satu‐Päivi Kantola
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Building a unique online corporate identity

Zulhamri Abdullah; Shahrina Nordin, Md; Yuhanis Abdul Aziz
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The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions

Rohail Ashraf; Dwight Merunka
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Guest editoral

Corporate branding, identity, image and reputation (COBIIR)

T.C. Melewar; Bang Nguyen; Temi Abimbola
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