... 2026 12 04 2026 25 04 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Drivers Barriers Metaverse Bibliometric analysis LDA analysis Topic modelling The landscape of the metaverse was gradually increasing...

... both current insights and future directions. Design/methodology/approach This study conducts a bibliometric analysis on green branding research under the guidance of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Findings This study reveals the themes...

.... Ethical marketing Consumer ethics Marketing ethics Consumer behavior Bibliometric analysis Research agenda Ethical marketing is the practice of marketing commodities and services while adhering to moral standards and ideals, which includes employing marketing strategies that are responsible...

... conducted a systematic review and bibliometric analysis of 103 papers on AR-marketing to identify the most prevalent topics and conceptual frameworks. Performance analysis and science mapping were utilized to examine the key marketing domains influenced by AR. Findings The analysis revealed that AR has...

.../approach Using the SCOPUS database, this study applied bibliometric analysis (208 articles) and conducted content analysis on the 35 curated articles selected using a combination of bibliographic coupling and the most cited articles. Findings This study presents the field’s publication trends, most...

... package, is used to conduct a bibliometric analysis by decoding the results into several visual representations. Findings This report includes the most prolific contributors, keyword analysis results, productive nations, authors and connections, as well as the most often cited publications on VR in DM...

... Sequential bibliometric (447 documents) and content analysis (34 documents) methods are used to analyze Scopus bibliographic data. Content analysis helps identify research streams and future research directions, while bibliometric analysis aids descriptive analysis and science mapping. Findings The study...

... Limited Licensed re-use rights only Customer experience Bibliometric analysis Co-citation analysis Literature review While firms were predominantly occupied with improving the quality of their offerings until the mid/late nineties, a strategic shift then occurred that led them...

... bibliometric analysis and offers specific research questions for future research in this domain. Design/methodology/approach Using a sample of 309 articles published between 1977 and 2021, the study conducts bibliographic coupling, citation analysis, cluster analysis, content analysis, keyword analysis...

...Abhishek; Mukta Srivastava Purpose The advent of social media has led to the emergence of influencers and the domain of influencer marketing (IM). Despite being a popular and evolving research domain, it still lacks a comprehensive and systematic bibliometric analysis in the field. This study...

... of the CE construct in marketing literature using bibliometric analysis. Design/methodology/approach In this study, 940 articles were retrieved from Scopus, the well-known electronic database. Bibliographic coupling and co-occurrence analysis using VOSviewer along with content analysis were employed...