Keywords: COVID-19
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Journal Articles
Marketing Intelligence & Planning (2023) 41 (4): 473–488.
Published: 27 March 2023
... investigations, the results of which will reshape future design approaches. Service environments Servicescape designs Physical safety Psychological safety S-O-R model Social factors COVID-19 The impact of COVID-19 pandemic on customer activities, marketing processes and how industries including...
Journal Articles
Marketing Intelligence & Planning (2022) 40 (4): 527–541.
Published: 05 April 2022
...Yukti Sharma; Prakrit Silal; Jitender Kumar; Ramendra Singh Purpose Amidst the exponential spread of the COVID-19 pandemic, this study aims to explore the evolving dynamics underlying consumers' narratives about luxury-brands over social media. While visualizing these Online Luxury-Brand Self...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (6): 809–824.
Published: 01 June 2021
...Tyson Ang; Shuqin Wei; Denni Arli Purpose In responding to the Coronavirus (COVID-19) pandemic, drastic public health measures such as social distancing and lockdowns have been implemented across the globe to slow the spread of the virus. In the USA, the public's reaction to social distancing has...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (3): 454–468.
Published: 12 October 2020
...Jun Kang; Zihe Diao; Marco Tulio Zanini Purpose This study aims to identify appropriate strategies and actions adopted by business-to-business firms to cope with the ongoing COVID-19 crisis. Design/methodology/approach A review of business-to-business marketing responses to the COVID-19 crisis...

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