Keywords: Canada
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Journal Articles
Marketing Intelligence & Planning (2017) 35 (1): 130–146.
Published: 06 February 2017
..., organic product sales were about 5.8 per cent of total food sales in 2010 (Statista, 2010) and 1.7 per cent in 2012 in Canada (Organic Agriculture Centre of Canada, 2013). In addition, several of the uncertainty and risks associated with new products (Veryzer, 1998) still apply to organic products...
Journal Articles
Marketing Intelligence & Planning (2009) 27 (4): 474–485.
Published: 12 June 2009
... for a non‐profit, governmental institution. Design/methodology/approach Students are taken to 2005 when the Canadian Forces needed to increase recruitment. Canada's ageing population and the war in Afghanistan were just two of the many reasons driving an immediate focus on signing up new young Canadians...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2008) 26 (3): 316–329.
Published: 09 May 2008
... be contacted at: tbarker@brocku.ca © Emerald Group Publishing Limited 2008 Information strategy Accountants Information management Customer satisfaction Canada Information requirements of companies are expanding as their competitive environments become more dynamic and due...
Journal Articles
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1988) 6 (2): 21–26.
Published: 01 February 1988
... UP Limited 1988 Canada Information Systems Insurance Companies Marketing United Kingdom THE USE OF INFORMATION TECHNOLOGY IN INSURANCE MARKETING by Trevor Watkins Dorset Institute Introduction This article examines the growth in usage of marketing information systems (MIS) within...

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