...Huong Le; Bridget Jones; Tandi Williams; Sara Dolnicar Purpose – The purpose of this paper is to provide novel insights into arts consumption behaviour and patterns of communication displayed by arts consumers using Peterson’s theoretical framework, and to identify differences in the use...

... The paper contributes the first expert‐insider perspective in published studies and commentaries concerning political marketing literature. It cuts across disciplines of political science, communication, management, marketing and advertising, and may contain lessons for marketing planners in other non...

... Consumers Communications Advertising Environmental management China Advertising in China today bears little resemblance to the industry of a few decades ago, when it was still officially regarded as the “essential corruptor of capitalism” (Pollay et al., 1990). Since China's adoption...

...Pauline Maclaran; Miriam Catterall This paper argues that, by focusing on the use of the Internet for one‐to‐one communications, marketers are in danger of ignoring the many‐to‐many communications that are taking place as consumers interact with one another. The authors explore the increasing...

...Philip James Kitchen; Lynne Eagle Looks at the globalization of communications in New Zealand, in the compelling and e‐volutionary global marketplace. Explores the impact of environmental issues on marketing communications. Managers must reach out to and communicate with customers, consumers...

...Joep P. Cornelissen; Andrew R. Lock Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues...

...Anita Jackson; Ray DeCormier E‐mail is the most used of the electronic media. It is a cheap and quick means of communicating with clients and customers. It is also a means of collecting information on customers. This study analyses the response rates of a targeted and non‐targeted group...

... communication tools, successful international publicity campaigns are largely dependent on the consideration of the peculiarities of foreign environments. The impact of these constraints in terms of strategy and planning are also considered and further areas for research identified. © MCB UP Limited 1998...

.... MPR would appear to enjoy a growing importance in the expensive world of marketing communication activities. Communications Marketing Public relations theory Figure 2 The emergence of MPR Figure 3 MPR’s inclusion as part of the marketing or PR disciplines...

... attitudes, monopolies and market dominance and management failings. Improvement depends on a comprehensive programme, tackling causes as well as symptoms, involving a customer service survey; organisation review; standard setting;improved communications; training; and a process for continuous monitoring...