... Consumer engagement Word-of-mouth Perceived self-efficacy KAP framework Sustainable development goals (SDG-13) Funding statement: No funding was received for this research. The 21st century is marked by the pressing challenge of climate change, necessitating immediate actions...

... involved tourists vivid, immersive and interactive metaverse experiences can amplify consumer engagement and positive word-of-mouth advocacy. Managers are advised to invest strategically in metaverse technologies and personalized virtual content as a means of differentiating their brands and sustain...

... impacts intimacy and commitment, further influencing consumer engagement. The moderation analysis of technostress reveals its influence on the relationship between social presence value and passion. Research limitations/implications The study enhances understanding of SVAs adoption in terms...

...Feng Wang; Mingyue Yue; Quan Yuan; Rong Cao Purpose This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of likes and shares, and further investigates the moderating role...

... of such information is trusted by the receiver. Hence, we hypothesized that: H4. Tourists engagement has a positive impact on intention to visit. Interactive eReferral Tourists Consumer engagement eReferral sharing behaviour Intention to visit Snow tourism industry Snow tourism...

... 14 06 2018 29 06 2018 03 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Loyalty Involvement Brand engagement Customer engagement Consumer engagement In this digital era, the complex behavior of customers...

...Jamid Ul Islam; Zillur Rahman; Linda D. Hollebeek Purpose The purpose of this paper is to provide insight into the relationship between consumer personality traits and consumer engagement (CE) in the online brand community (OBC) context. This study also examines the effect of CE on consumers...