...Piyush Sharma; Ricky Y. K. Chan; Nebojsa Davcik; Akiko Ueno Purpose This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms...

...Kapil Khandeparkar; Manoj Motiani Purpose Recent studies have indicated that consumers who knowingly purchase counterfeits could be in love with the brands whose counterfeits they own. Arguably, this love may not be the same as the love felt by individuals who purchase the original brand. Research...

...Hashim Zameer; Ying Wang; Humaira Yasmeen; Amirhossein Akhavan Mofrad; Rashid Saeed Purpose The purpose of this paper is to design a game theory based model that not only provide theoretical basis to control brand counterfeiting, but it also provide a mechanism to enhance brand revenue. Design...

...Leonidas A. Zampetakis Purpose – The purpose of this paper is to develop a consumer taxonomy based on experienced emotions during non-deceptive counterfeit consumption situations, which could be useful for public policy makers, marketers, and anti-counterfeiting service providers trying to devise...

..., or clothing or accessories. Specific responses elicited included information on buying location, price, quality, supply, and the range of pirated products available. The information also assisted in formulating definitions of heavy and light buyers of pirated products. Counterfeiting Marketing...

...Gerard Prendergast; Leung Hing Chuen; Ian Phau The literature reports the serious repercussions to the social, political and economic order of counterfeiting activities. The loss of goodwill from brand name manufacturers to countries where counterfeiting is rampant resulting in lost sales...