Keywords: Retailing
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Journal Articles
Marketing Intelligence & Planning (2026) 44 (3): 524–549.
Published: 05 September 2025
...Yini Chen; Ting Chi; Lu Yuan Purpose This study addresses the fragmented understanding of factors driving consumer behavior in omnichannel (OC) retailing by synthesizing and analyzing antecedents through a meta-analysis, offering a comprehensive framework to resolve inconsistencies and integrate...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2025) 43 (7): 1534–1550.
Published: 28 March 2025
... is authentic (i.e. ham) or spam is specific to the company. Consequently, commercial spam classifiers (e.g. the one Microsoft Outlook uses) do not work well. A machine learning-based spam classifier can solve this problem. Design/methodology/approach I used a large dataset from a publicly traded retailer...
Includes: Supplementary data
Journal Articles
Marketing Intelligence & Planning (2017) 35 (3): 339–357.
Published: 02 May 2017
... for customers to differentiate amongst various market offerings (Khan et al., 2016). Thus, several firms realized that conventional marketing approach of providing basic functional benefits was inadequate. Recently, it has been observed that retailers are redefining their value proposition to surpass...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2012) 30 (1): 83–104.
Published: 27 January 2012
...Niall Piercy Purpose Purchasing behaviour across traditional retail and internet routes to market is becoming increasingly integrated. The positive and negative consequences of such behaviour for multi‐channel businesses have not been thoroughly examined – while an offline retail presence may...
Journal Articles
Marketing Intelligence & Planning (2011) 29 (6): 593–601.
Published: 20 September 2011
... observation and review of media reports on the duality (bricks‐and‐mortar versus clicks) of investments in UAE retail space. Findings Initial observations of developments in the UAE shopping landscape provide compelling evidence to suggest that online shopping (etailing) is unlikely to match the hedonic...
Journal Articles
Marketing Intelligence & Planning (2010) 28 (5): 582–599.
Published: 03 August 2010
...‐service element and undertaken at a time when customer data collection and analysis were more expensive than currently. In addition to those already identified in the literature, further factors into which retailers could invest to build an RM strategy are suggested. Research limitations/implications...
Journal Articles
Marketing Intelligence & Planning (2010) 28 (1): 25–45.
Published: 09 February 2010
...Christoph Teller; Jonathan Elms Purpose The purpose of this paper is to identify those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers' point of view. From an agglomeration management perspective primary...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2006) 24 (7): 730–745.
Published: 01 December 2006
...Yang‐Im Lee; Peter R.J. Trim Purpose To show why retail marketing strategists and planners need to develop long‐term relationships capable of building business partnerships based on mutual trust. To show how the relationship marketing principle underpins the implementation of retailing strategy...
Journal Articles
Marketing Intelligence & Planning (2006) 24 (4): 406–416.
Published: 01 June 2006
... several potential benefits to retailers, including reduced costs and increased patronage. Pricing strategists need to understand the theoretical basis of customers' behaviour in response to discount offers, for effective planning. Originality/value Adds to the body of knowledge relating to crucial...
Journal Articles
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2004) 22 (3): 297–309.
Published: 01 May 2004
... and stronger relationship‐building. © Emerald Group Publishing Limited 2004 Electronic commerce Retailing Internet marketing During the last decade, many organisations have developed some form of Internet presence (Doherty et al., 1999 ; Phelan, 1996 ; Reibstein, 2002...
Journal Articles
Marketing Intelligence & Planning (2003) 21 (2): 123–128.
Published: 01 April 2003
...Bill Merrilees; Marie‐Louise Fry E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its antecedents. Special attention is given to the proposition that the more a site...
Journal Articles
Marketing Intelligence & Planning (2003) 21 (1): 45–50.
Published: 01 February 2003
..., a series of in‐depth interviews we conducted with owners and/or managers of small to mid‐sized retailers to develop case studies for classroom use clearly show that many of them adhere to a closed system of management and treat employees, customers, procedures, processes, vendors, and strategies...
Journal Articles
Marketing Intelligence & Planning (2002) 20 (4): 229–233.
Published: 01 July 2002
...Peter Jones; Colin Clarke‐Hill; David Hillier Looks at electronic retailing in comparison with fixed store (r)etailing and explores a number of concerns regarding the development of electronic retailing in the UK. Offers examples of a number of successful (r)etailers then goes on to discuss...
Journal Articles
Marketing Intelligence & Planning (2001) 19 (7): 475–482.
Published: 01 December 2001
...Gerard Prendergast; Shuk Wai Ng; Lee Lee Leung Retail shopping bags are a form of secondary packaging, which are provided by retailers (free of charge) to customers as a means of transporting merchandise. In Hong Kong, the reuse of shopping bags is a common phenomenon. What are the important...
Journal Articles
Marketing Intelligence & Planning (2001) 19 (3): 171–179.
Published: 01 June 2001
...Henry Kwong‐yin Fock This study focuses on a unique retail outlet location decision‐making problem found in business format franchising industries. The problem is derived from the latent conflict in the relationship between franchisor and franchisees. An empirical study was carried out to compare...

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