... remains sparse in the literature. The current study addresses this void by assessing the effects of online and offline retail service features on consumer satisfaction with SD. Design/methodology/approach A two-phase survey was implemented before and after the SD online shopping holiday, with 594...

... 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Internet India Surveys Quantitative methods Socialization H2. Self-esteem mediates the relationship between (a) COC and eWOM intentions, and (b) SOC and eWOM intentions. Children’s...

... at: ruchi461@gmail.com 23 07 2017 08 10 2017 29 10 2017 01 11 2017 01 11 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing Measurement Surveys Flexibility MCDM Index Business firms competing...

...Kevin Hammond; Harry Harmon; Robert Webster; Mike Rayburn This article reports the application of marketing planning in an unusual context. It reports the results of a national survey of business school deans in the USA, and examines the possible effects on university business school performance...

...Dean R. Manna; Alan D. Smith The primary focus of this project is to see if emotional intelligence and awareness training should be introduced into sales training programs and to see if emotional intelligence training is necessary for success in the sales profession. A recent survey of 515...

...B. Zafer Erdogan; Stephen Tagg This study reports findings about British advertising agency managers’ response patterns to a mail survey and four follow‐up techniques (original, photocopy, postcard and letter), which were manipulated to determine their individual impact on response rate. Findings...

... and postal data collection methods using the same survey instrument on two samples drawn from the same population of football club subscribers. The results confirm that the online and postal respondents are demographically different. Online data collection is shown to be less expensive per respondent...

...W. Wossen Kassaye Based on a survey of 290 consumer and industrial goods manufacturers in the Continental USA, examines the green packaging actions, attitudes and future plans of firms. The findings suggest that companies are not setting up green programs entirely on some mechanical model...

... skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge...

... and product purchase patterns. The purpose of this study is to partially fill in this void by examining patronage motives and product purchase patterns within the context of a mall. Specifically, the study seeks to determine: Retailing Malls Consumer behaviour Surveys relative importance...

...David Jobber; Daragh O’Reilly A literature review of techniques for raising response rates to industrial mail surveys identified six tried and tested methods. Experimental evidence shows considerable support for a prior telephone call, pre‐paid monetary incentives, non‐monetary gifts (such as a pen...

...Alan Ching Biu Tse Aims to estimate the design factors for surveys in Hong Kong. The design factor is to be used for estimating the true standard errors in surveys, using non‐simple random sampling methods. The resulting modified standard error can provide more accurate statistical computation...

... 1994 Coopers & Lybrand Marketing management Management attitudes Surveys The latest survey by Coopers & Lybrand entitled Marketing at the Crossroads following closely, as it does, on the heels of a number of other similar articles, cannot be allowed to pass without...

...Kenneth C. Schneider; James C. Johnson Examines the relationship between selected strategies designed to enhance the response rate to a survey and uninformed response, or the tendency of respondents to deliberately “guess at” or otherwise answer survey questions when they lack sufficient knowledge...

...Ugur Yavas; Abdulla Abdul‐Gader A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase behaviour. Reports the results of this survey, broken down by gender and discusses their implications. Offers suggestions for future research. IMPACT OF TV...

...Roger Brooksbank A major survey into the marketing practices of higher and lower performing groups of UK‐based medium‐sized manufacturing companies is reviewed. Data were collected by means of a mail questionnaire survey together with a smaller number of personal interviews. The research findings...

...J.M. Bates; A. Gabor The data of a recent consumer survey for the examination of the relationship between the classification characteristics of the subjects, the type of areas of their domicile and their answers to certain questions were used to reveal, following a preliminary test...