... Attribution theory Texas USA Datta and Mukherjee (2022) claim that organizational brand crises are low-probability, high-impact events that often result in financial losses and damage to a firm’s reputation, and that among the diverse types of crises, product harm crises are one of the most common...

... decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company...

...Paul Herbig; Alan T. Shao Japanese General Trading Companies or sogo shoshas have been instrumental in the phenomenal Japanese economic miracle of the last 40 years. In 1982, the USA passed the Export Trading Company Act to home grow its own sogo shoshas; to date the Act has been...

... identified using a two‐sample t‐test (the USA compared to New Zealand or New Zealand compared to Singapore, and so on). The three samples were taken by distributing the self‐administered survey to students enrolled in basic marketing and some other classes at Eastern Michigan University, USA...

..., presents a brief overview of trade secret law in the USA. Then, after an examination of the facts and judicial decision in the Redmond case, concludes with a discussion of the implications of this case for marketing strategic decision making and executive recruitment in the post‐Redmond...

... and blade market (Ono, 1991). Consumer attitudes Japan Marketing USA The conceptual foundation of Japanese international marketing strategy is rooted in the era of the samurai warrior. This fighter learned several forms of martial art to prepare for any adversity presented to him (Kotler...

...Alan Buttery; Rick Tamaschke Compares the extent to which management decision support systems(MDSS) technology is applied in a country like Australia with a relatively small population, with countries with much larger populations such as the USA and UK. Combines the highlights of a literature...

... over the last 30 years of the Japanese improving and marketing a superior product which was first invented and innovated in the USA. The Japanese literally have concentrated on application to a point where many of their copies are superior to the American originals(Sakach, 1987). Japan′s greatest...

... by belonging to common sociopolitical institutions and sharing common ethnic interests. This bond is fortified by an incestuous relationship among Government bureaucracies, corporate management, and the elected political leadership. None of these systems and techniques are available in the USA, nor...

... – American companies tend to be analytical, while Japanese companies are holistic. Views a holistic philosophy as a more effective corporate philosophy for the global multinational corporation. © MCB UP Limited 1993 Globalization International trade Japan Multinationals USA 4 MARKETING...

... criteria of US and Turkish consumers is employed to demonstrate the use of the technique. © MCB UP Limited 1991 Quantitative techniques Retailing Turkey USA Research Consumer behaviour STABILITY OF STORE SELECTION CRITERIA: A MULTINATIONAL STUDY 23 T he technique of factor congruency...

... businesses. The research involved a survey of small business owners and managers in South Carolina, USA. The study addressed three questions: What market intelligence practices do small businesses use? What market intelligence practices do they think their competitors use? How important is market...

... of the performance indicators which are central to the provision of excellent service. © MCB UP Limited 1990 Customer service Marketing Performance indicators Performance management USA 18 MARKETING INTELLIGENCE & PLANNING 8,6 E x t r e m e l y high standards of customer service are to be found...

... the expected patterns of task orientation and cognitive style. Implications for adaption‐innovation theory and the management of organisational change are briefly discussed. © MCB UP Limited 1990 Australia Marketing management Organizational change United Kingdom USA MARKETING AND NON...

... Marketing Research Manufacturing Planning USA 10 MARKET INTELLIGENCE & PLANNING 5,1 The changes in the organisational placement of the marketing research activity in large American industrial firms are charted and the impact of increased computerised marketing information systems assessed. Changing...

... region, using hand‐distributed questionnaires to a convenient sample of 150 respondents. © MCB UP Limited 1987 Consumer Expectations Grocery Trade Own‐Label Goods USA 24 MARKETING INTELLIGENCE & PLANNING 5,1 A study by means of a questionnaire survey in New England, to provide insights...