Issues

Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

COVID vaccine and generation Z – a study of factors influencing adoption

Is this mine? Psychological ownership and the social media follower

The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms

Do we always drink the same coffee? The effect of weight and colour on takeaway coffee perception

To buy or not to buy: how young consumers approach new smart products in the social media context

Customer personal values of hygiene product consumption: a means-end analytic approach

Meta-cognitive impairment in processing ingredients: the effects of jargon, list length and aids on young consumers’ evaluations of cosmetic products

Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students