Expert knowledge: collaborating with generative artificial intelligence to improve service innovation performance

Dr Tangchung Kan is an Associate Professor, Department of Travel Management, National Kaohsiung University of Hospitality and Tourism (NKUHT), Taiwan, R.O.C. He received his Ph.D. degree from the Institute of China and Asia-Pacific Studies (ICAPS), National Sun Yat-sen University (NSYSU). His research interests include Travel industry service quality, Customer relationship management, Tourist psychology and behavior, Travel service industry human resource management, Regional travel competitive advantage and strategy, and Tourism development pattern and strategy across the Taiwan strait. His papers have been published in the International Journal of Culture, Tourism and Hospitality Research, Anatolia: An International Journal of Tourism and Hospitality Research.

Edward C.S. Ku is a professor in the Department of Travel Management at the National Kaohsiung University of Hospitality and Tourism. He received a Ph.D. degree from the Graduate School of Business Administration, National Central University. His research interests include electronic commerce, supply chain management, knowledge management, and information systems applied in travel management. His papers have been published in Internet Research, Online Information Research, The Service Industries Journal, Service Business, Journal of Air Transport Management, Journal of Hospitality and Tourism Research, International Journal of Tourism Research, Journal of Travel and Tourism Marketing, International Journal of Hospitality Management.