...Judith Holdershaw; Roman Konopka Purpose The intent of displaying country of origin (COO) detail on food packaging is to inform consumers' purchase decisions. Of interest is whether how the COO information is displayed is important to consumers. This study examines the importance of attributes...

...Mengnan Qu; Sara Quach; Park Thaichon; Lorelle Frazer; Meredith Lawley; Denni Arli; Scott Weaven; Robin E. Roberts Purpose This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation...

...Bo Chen Purpose Both foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between...

... 2019 04 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only With the swift increase in global commerce, country of origin (COO) has become an important heuristic measure of quality for consumers. The role of COO information in consumer...

... globalness and those with low brand globalness – and to examine if Japanese-origin effects differ between these two groups. Findings In contrast to the hypothesis, global brands were found to be more subject to country-of-origin effects. Research limitations/implications The findings contribute...

... dominating countries. Country of origin Cultural values Consumer behaviour Ethnocentrism It would be impossible to develop in-depth understanding about the macro business environment without studying the social and cultural dimensions (CD). Culture and its influence on consumer behaviour...

...Sotaro Katsumata; Junyi Song Purpose – The purpose of this paper is to examine the country-of-origin (COO) effect on product evaluation to determine the different effects of COO in Asian nations. Design/methodology/approach – The authors focus on automobiles as the target product category...

... by the interaction of country favourability and brand name country of origin (COO). Research limitations/implications – Managers of international companies should be aware that not all halal country certifications are equally perceived as trustworthy therefore, they should seek alliances, with institutions...

...Hamin Hamin; Chris Baumann; Rosalie L. Tung Purpose – The purpose of this paper is to examine the role of ethnocentrism in attenuating the negative country of origin effect and latecomer brands. The literature has established the importance of the “country of origin” effect, and this study...

... Country of origin Consumer ethnocentrism Regional marking Emerging markets ASEAN Country of origin (COO) research is a major focus of research (Acharya and Elliott, 2001 ; Al‐Sulaiti and Baker, 1998 ; Fetscherin and Toncar, 2010 ; Phau and Chao, 2008). Within the COO field, the consumer...

...Narissara Parkvithee; Mario J. Miranda Purpose This study, conducted in Thailand, aims to examine the effect of interaction of country‐of‐origin (COO), brand equity and product purchase involvement on consumers' evaluation and purchase preference of Thai brands of fashion apparel made in three...

... that the importance that consumers place on country‐of‐origin (COO) image when they evaluate products is contingent on the product context. Specifically, the study findings show that product‐country image, product‐origin congruency and product involvement interact on product evaluations and intentions...

.... Originality/value The paper shows that the country personality scale can be used to better understand how Chinese consumers think of a product's country of origin and suggest appropriate product positioning strategies to help multinational corporations define their strategic actions with respect to China...

...Kandapa Thanasuta; Thanyawee Patoomsuwan; Vanvisa Chaimahawong; Yingyot Chiaravutthi Purpose The purpose of this paper is to quantify the value of brands and countries of origin in monetary units. The automobile industry in Thailand is chosen because of the variety of brands and the intense...

.../methodology/approach This study adopts a 3 (country‐of‐origin) by 2 (location) between‐group factorial design. The Theory of Planned Behavior (TPB) is used as a framework to understand the intentions of the Chinese subjects concerning their enrollment in an offshore program. Findings Results show...

...Roberta Veale; Pascale Quester Purpose This paper aims to investigate the respective influences of price and country of origin (COO), as extrinsic cues, on consumer evaluations of product quality when all intrinsic cues are experienced through sensory (taste) perception. Design/methodology...

...Chui Yim Wong; Michael J. Polonsky; Romana Garma Purpose The purpose of this paper is to examine the effect of country of origin (COO) sub‐components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub‐components for young...

...Yamen Koubaa Purpose The purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure. Design/methodology/approach Through an analytical review, research hypotheses were built. An empirical investigation was carried out...

... different countries changed their overall purchase intentions, and nationalism appeared to play a strong role in consumer attitudes to components. Consumers exhibiting high levels of NFC were more engaged in more complex assessment of the country of origin (COO) cue in their product evaluation than those...

... and domestics brands were projected, and this allowed one to extend existing country of origin (CO) research to brand of origin research. Practical implications The results implied that brand origin is a useful concept for companies engaging in an emerging market such as India. But the changing nature...