...Sawaros Srisutto Purpose The purpose of this study is to examine the effect of electronic customer relationship management (e-CRM) components on customers' e-satisfaction and their e-loyalty toward e-commerce website users who live in Bangkok Metropolitan Region (BMR) and to investigate the role...

...Yin-Chia Hsieh; Long-Chuan Lu Purpose This study aims to evaluate the trustworthiness of online product reviews in e-commerce platforms by analyzing the traits disclosed on commercial websites, thereby enabling users to efficiently access credible review information. Design/methodology/approach...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Short video marketing model Online shopping Consumer behavior E-commerce the Fundamental Research Funds for the Central Universities, Zhongnan University of Economics and Law 202411005...

...Yi Cui; Xinyu Yao; Dan Zhao; Jie Li Purpose This study investigates factors influencing consumers’ switching intentions from traditional e-commerce to short video e-commerce, emphasizing differences in information processing. Design/methodology/approach Guided by the Push-Pull-Mooring...

...Luoxi Pu; Robert Radics; Muhammad Umar; Faith Jeremiah; Zhi Quan Purpose The purpose of this study is to investigate the potential adoption of AI-powered tools by Chinese Generation Z (Gen Z) consumers in e-commerce. It aims to understand how factors, such as performance expectancy, effort...

...Fazila Jalil; Jianhua Yang; Manaf Al-Okaily; Shafique Ur Rehman Purpose This study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain Management (GSCM). It delves into a multifaceted...

...Cong Cao; Chengxiang Chu; Xinyi Ding; Yangyan Shi Purpose As live streaming becomes a widely used online sales mode, previously content-centred anchors are attempting to switch to e-commerce live streaming. The purpose of this research was to explore the mechanisms that prompt consumers to stay...

.... Originality/value We expand on the importance of character cues in product display images in an e-commerce environment and enrich the research about imaginative use in online environment. With the development of e-commerce, people allocate a lot of spending to online shopping. According to eMarketer (2022...

...Yanju Zhou; Cuilian Lu; Yi Yu Purpose With the development of e-commerce, loyalty programmes (LPs) are gradually being adopted in the online retailing environment to improve consumer loyalty. This article determines the factors that affect consumers' LP participation intention on mobile e-commerce...

... with an understanding of the main factors that affect users' live streaming and impulsive purchases to plan an effective live streaming platform and content. Originality/value “E-commerce live streaming” is regarded as the latest trend of e-commerce, and impulse buying is regarded as a key factor in the success...

...Li Cui; Shanshan He; Hepu Deng; Xiaoyi Wang Purpose With the rapid development of fresh food e-commerce, sustaining customer loyalty is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to investigate how to sustain customer loyalty of FFE in China. Design...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only E-commerce Personalization Avatar Body image Virtual try-on Consumer inspiration Our investigation is thus structured to contribute in two ways. For the personalization aspect of apparel VTOs and how it relates...

... ; Moorthy et al., 2018). Figure 1 shows the market structure in our paper. Figure 1 Market structure The development of e-commerce has opened up the possibility of direct selling to any party involved in a three-echelon supply chain. The most relevant example is demonstrated...

... the relationships among UP, knowledge management capability (KMC) and SIP, especially in the digital age, inspired by the theories of knowledge-based and absorptive capacity. Design/methodology/approach Based on a sample of 252 Chinese e-commerce enterprises, this study adopts a hierarchical regression analysis...

... the consequences of clickbait in the marketing domain. This study reveals the effects of clickbait on purchase intention and the mechanism behind this process under different scenarios. Social commerce is a newly emerging type of e-commerce (Zhang et al., 2017 ; Zhao et al., 2019b...

...Zhanna Kremez; Lorelle Frazer; Scott Weaven; Sara Quach Purpose The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives. Design/methodology/approach This research...

...Yunjin Cho Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design...

... countries. Web site design Cross-cultural study Small- and medium-sized enterprises e-Commerce As the importance of organizational web sites for businesses increases, the evaluation of web site design has been conducted by many researchers in recent years. Liu et al. (2000) used...

...Yung-Shen Yen Purpose – The purpose of this paper is to explore the interaction effect of information richness, retailer brand, and extended offers on customer purchase intention in e-commerce. Design/methodology/approach – Hierarchical moderator regression analysis and simple slope...

...‐commerce development in this country. The growing popularity of the telephone, the increased number of internet users, and the extensive competition in the telecommunications industry are all prerequisites for E‐commerce development, but they do not indicate the existence of expansion of the same pace in e...