... technological and operational efficiencies, limited attention has been paid to the broader strategic, behavioral, and societal consequences of the transition from conventional e-commerce to q-commerce. This study aims to examine how firms prioritize capability development under stakeholder constraints...

...Syed Muhammad Ali Shahbaz Habib; Irfan Saleem Purpose This study investigates the interplay of artificial intelligence (AI) chatbot interactivity, conversational human-likeness, cognitive comfort and customer decision satisfaction in an emerging B2C e-commerce segment. Design/methodology...

...Sawaros Srisutto Purpose The purpose of this study is to examine the effect of electronic customer relationship management (e-CRM) components on customers' e-satisfaction and their e-loyalty toward e-commerce website users who live in Bangkok Metropolitan Region (BMR) and to investigate the role...

...Yin-Chia Hsieh; Long-Chuan Lu Purpose This study aims to evaluate the trustworthiness of online product reviews in e-commerce platforms by analyzing the traits disclosed on commercial websites, thereby enabling users to efficiently access credible review information. Design/methodology/approach...

...-use rights only Short video marketing model Online shopping Consumer behavior E-commerce Based on this theoretical analysis above, we propose the following hypothesis: the Fundamental Research Funds for the Central Universities, Zhongnan University of Economics and Law...

...Yi Cui; Xinyu Yao; Dan Zhao; Jie Li Purpose This study investigates factors influencing consumers’ switching intentions from traditional e-commerce to short video e-commerce, emphasizing differences in information processing. Design/methodology/approach Guided by the Push-Pull-Mooring...

...Luoxi Pu; Robert Radics; Muhammad Umar; Faith Jeremiah; Zhi Quan Purpose The purpose of this study is to investigate the potential adoption of AI-powered tools by Chinese Generation Z (Gen Z) consumers in e-commerce. It aims to understand how factors, such as performance expectancy, effort...

...Fazila Jalil; Jianhua Yang; Manaf Al-Okaily; Shafique Ur Rehman Purpose This study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain Management (GSCM). It delves into a multifaceted...

...Cong Cao; Chengxiang Chu; Xinyi Ding; Yangyan Shi Purpose As live streaming becomes a widely used online sales mode, previously content-centred anchors are attempting to switch to e-commerce live streaming. The purpose of this research was to explore the mechanisms that prompt consumers to stay...

.... Originality/value We expand on the importance of character cues in product display images in an e-commerce environment and enrich the research about imaginative use in online environment. Xuebing Dong can be contacted at: dongxuebing116@sina.com 15 10 2023 10 12 2023 19 12 2023 20...

...Yanju Zhou; Cuilian Lu; Yi Yu Purpose With the development of e-commerce, loyalty programmes (LPs) are gradually being adopted in the online retailing environment to improve consumer loyalty. This article determines the factors that affect consumers' LP participation intention on mobile e-commerce...

... with an understanding of the main factors that affect users' live streaming and impulsive purchases to plan an effective live streaming platform and content. Originality/value “E-commerce live streaming” is regarded as the latest trend of e-commerce, and impulse buying is regarded as a key factor in the success...

...Li Cui; Shanshan He; Hepu Deng; Xiaoyi Wang Purpose With the rapid development of fresh food e-commerce, sustaining customer loyalty is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to investigate how to sustain customer loyalty of FFE in China. Design...

... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only E-commerce Personalization Avatar Body image Virtual try-on Consumer inspiration The apparel category, one of the largest in the retail sector (Statista, 2018), has been...

... in a three-echelon supply chain. E-Commerce Encroachment Supply chain Direct selling Online retailing In practice, upstream firms in a multi-echelon supply chain have many choices when selling their products. They may sell products through reselling channels, such as third-party reselling...

... the relationships among UP, knowledge management capability (KMC) and SIP, especially in the digital age, inspired by the theories of knowledge-based and absorptive capacity. Design/methodology/approach Based on a sample of 252 Chinese e-commerce enterprises, this study adopts a hierarchical regression analysis...

... and disadvantages of clickbait, it can gain traffic for promoters but whether it can boost sales is unclear (Stroud, 2017 ; Zhang et al., 2020). Social commerce is a newly emerging type of e-commerce (Zhang et al., 2017 ; Zhao et al., 2019b), by which business is conducted through...

...Zhanna Kremez; Lorelle Frazer; Scott Weaven; Sara Quach Purpose The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives. Design/methodology/approach This research...

...Yunjin Cho Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design...

... factors of e-commerce. China and the USA have two widely different economies and cultures, one being the largest developed economy, and the other being the largest developing economy in the world. Second, China and the USA are among each other’s top trading partners. Identifying the differences...