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1-20 of 37
Keywords: Malaysia
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2410–2434.
Published: 03 January 2022
... the influence of fashion involvement, opinion-seeking, product variety as stimulators to buying behavior for fashion e-consumers in Malaysia. Those stimulators are assumed to impact consumer's perceived quality as an organism, which is expected to lead the decision-making process. On the other hand, Lim...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1648–1666.
Published: 08 January 2021
... of the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism. Fertility care quality Experiential relationship marketing Dimensions Mainland Chinese fertility tourists Malaysia Dancet et al. (2010...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 416–446.
Published: 12 October 2020
...Norizan M. Kassim; Mohamed Zain; Naima Bogari; Khurram Sharif Purpose The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships between...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1451–1473.
Published: 03 January 2020
.... Retirement village is an accommodation concept foreign to the Malaysian population. Therefore, the purpose of this paper is to bridge this literature gap by analyzing factors that may inhibit or motivate the buying intention of a retirement village unit among the elderly in Malaysia. Design/methodology...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1442–1465.
Published: 31 July 2019
... in this research are Grab and Uber in the context of Malaysia. A questionnaire was constructed, and responses were obtained from 280 Malaysian consumers who have experienced ODRS. The authors tested the framework using partial least square structural equation modeling technique. Findings The result indicates...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1064–1086.
Published: 29 October 2018
... channel, especially in developing countries such as Malaysia where it has the fastest growing mobile penetration rate in the world. The purpose of this paper is to integrate the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), and includes additional variables such as personal...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 495–516.
Published: 09 April 2018
... a very limited number of studies investigating the impacts of various dimensions of risks on consumers’ purchase intention towards counterfeit luxury goods. Thus, the following hypotheses are presented: Malaysia Partial least squares Counterfeit luxury goods Neutralisation theory Perceived risk...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 352–379.
Published: 09 April 2018
... over any hedonistic contributions. Rachel Mei Ming Wong can be contacted at: rach.wong29@gmail.com 12 10 2016 29 03 2017 25 10 2017 26 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Malaysia Shopping...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 2–22.
Published: 08 January 2018
... grocery retailers in Klang Valley, Malaysia. The measurement of the constructs and their interrelationships is examined based on partial least square-structural equation modelling. Findings The findings validate the proposed framework with statistically significant relationships among all constructs...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1017–1035.
Published: 13 November 2017
... Publishing Limited Licensed re-use rights only Malaysia Perceived quality Intention to purchase Deal proneness Perceived savings Volume discount Sales promotions (SPs) are highly prioritised in the current market because consumers prefer to have SPs more frequently; and, it has...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 616–633.
Published: 12 June 2017
... country: Malaysia. Generally, the migration of the Chinese into Southeast Asia including the Peninsula region is categorized in three phases: before the fourteenth century, between the fifteenth and seventeenth centuries, and after the eighteenth century. Migrations were motivated by three factors...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 807–826.
Published: 14 November 2016
..., Malaysia and Jeddah, Saudi Arabia. The data were analyzed using structural equation modeling. The authors also assessed the structure and reliability of the constructs developed for this research as well as tested some hypotheses regarding their interrelationships, across the two different cities/cultures...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 984–1014.
Published: 14 November 2016
... can be contacted at: naservalaei@gmail.com 26 10 2015 14 03 2016 20 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Job performance Job satisfaction Malaysia Demographic variables Moderation Media...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (5): 738–760.
Published: 04 November 2014
... organizations and attitudes towards charities influence motivation to donate. Research limitations/implications – The study is conducted within downtown Kuala Lumpur and is not generalizable across Malaysia and other countries. In addition, this study only looked at general religious beliefs, therefore...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 298–320.
Published: 29 March 2013
..., Malaysia, and Indonesia. Findings Statistical analysis of this study's empirical results confirms that for the three‐country sample of 720 respondents, this newly derived regional ethnocentrism construct is as relevant as the classic country‐based construct. The research concludes that regional use...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 200–224.
Published: 29 March 2013
... to obtain information on hedonic and utilitarian values on a seven‐point Likert scale from a sample of 200 consumers from major shopping centres in Klang Valley, the most developed region in Malaysia. Statistical tools such as Cronbach's Alpha test, confirmatory factor analysis and discriminant analysis...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 34–47.
Published: 07 January 2013
... in reliability coefficients, using cross-sectional data from Japan and Malaysia. Design/methodology/approach – A survey was conducted in Malaysia and Japan, both of them characterized as having collectivist values. Convenience sampling and the same method of survey administration, personal interviews...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 144–161.
Published: 07 January 2013
... time period, as the consumer will take other variables (such as product quality, price, promotions, competitor activity, media consumption habits, attitudes towards advertising, cultural values, etc.) into consideration. Hong Kong China Malaysia India Thailand Consumer behaviour Advertising...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 70–101.
Published: 07 January 2013
.... Design/methodology/approach – In total, 1,300 questionnaires were distributed and collected by hand through hired enumerators in 13 different states in Malaysia (Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Perak, Perlis, Pulau Pinang, Sabah, Sarawak, Selangor and Terengganu). This research...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 48–69.
Published: 07 January 2013
... and Malaysia. Design/methodology/approach – The research design adopted a case-study approach, with two general cases (the New Singaporean and Malaysian supermarket retail industries), made up of two embedded cases each (retailers and manufacturers operating within each country). Findings...
