... and, to a lesser extent, environmental responsibility is rewarding in more ways than one”, suggesting that an organization's successful CSR strategy can influence other aspects of the TBL (i.e. financial). Sport ecology Marketing Consumer behaviour Corporate social responsibility Stakeholder theory...

... rights only Consumer behaviour Martial arts marketing Psychological construct Sport programming Perceived benefits were defined as “a combination of different attributes of products (e.g. tangible vs intangible, intrinsic vs extrinsic), available in relation to a particular buy and use...

... there is the potential for the opposite effect to occur, considering the smartphone usage levels of fans during sport events. Consumer behaviour Brand integration Multiscreening Sponsorship ROI Sport identification The ways in which sport fans consume the televised broadcasts of their favorite teams...

... 28 05 2016 19 07 2016 16 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Values USA Consumer behaviour China Goals Sport development in China Sport involvement Existing cross-cultural studies highly suggest...

... Publishing Limited 2016 Consumer behaviour Sports marketing Product loyalty Repeat patronage Spectator sport Oliver’s product loyalty framework Sport marketers need to understand how to create emotional attachment to a brand or product in order to increase repatronage behavior (product...

... in consumption behaviors/patterns exist across cultures (Cleveland et al., 2009). Assael (1992) also posited that culture is the most powerful factor affecting consumer behavior, and cultural differences are reflected in product and service purchases. For instance, in the sport consumption setting...

... and improving the customer retention. Sunghyup Sean Hyun can be contacted at: sshyun@hanyang.ac.kr © Emerald Group Publishing Limited 2016 Consumer behaviour Behavioural intention Iran Emotion Soccer Core product quality As in all service industries, the provision of high-quality...

... section describes the rationale for using the multi-method approach and how the methodology aligns with theory and data. © Emerald Group Publishing Limited 2016 Customer service Perception Sports events Consumer behaviour Female spectators National Football League games...

... sports websites sports fan consumer behaviour Acceptance of sports websites: a conceptual model Keywords sports websites sports fan consumer behaviour Youngjin Hur Assistant Professor, Sport Business Administration Programme Humphreys Building, Room 226B, University of Central Missouri, 306 Broad...

... of 108 people visiting a sports centre, shows promise. corporate sponsorship consumer behaviour formative index © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context...

... sources. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only purchase decision consumer behaviour golf industry conspicuousness Sources of information for purchasing golf clubs: personal and non-personal references Keywords purchase decision consumer behaviour golf...

... management consumer behaviour Keywords: Sports marketing, brand management, consumer behaviour Alain d Astous Karim Chnaoui Alain d Astous, HEC- Montre´al, 3000, chemin de la Co te-Sainte-Catherine, Montre´al, Canada H3T 2A7 Tel. +1 (514) 340 6416 Fax +1 (514) 340 5631 e-mail: alain.dastous@hec.ca...