... to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Sport ecology Marketing Consumer behaviour Corporate social responsibility Stakeholder theory Football Environmental...

...). In recent years, understanding socio-psychological path in various sport settings has been the focus of numerous sport consumer behavior studies. These studies considered consumers’ decision making as a single-stage process. Research on martial arts participants’ consumption behavior has been rather...

... is supported by the application of Vakratsas and Ambler’s (1999) persuasive hierarchy models of consumer behavior. As explained by Trail and James (2011) , inherent in the models is the presumption that a hierarchy exists in which cognition precedes affect which precedes behavior. As a result, marketing can...

... in the perceived importance) of those values and goals and their subsequent influences on sport consumption can be valuable for sport management/marketing practices. Sport consumer behavior in Chinese literature is an underdeveloped line of research (Dai, 2011 ; Wang et al., 2009). In particular...

... Publishing Limited 2016 Consumer behaviour USA Cultural factors Sports marketing Ethnic minorities Sports consumption Asians make up one of the fastest growing population segments in the USA and also have tremendous economic power. Despite such great growth potential, sport management...

... Publishing Limited 2016 Consumer behaviour Sports marketing Product loyalty Repeat patronage Spectator sport Oliver’s product loyalty framework In the low fortitude and high-community/social support cell, individuals are loyal because of the camaraderie provided by a social network...

... quality. Sunghyup Sean Hyun can be contacted at: sshyun@hanyang.ac.kr © Emerald Group Publishing Limited 2016 Consumer behaviour Behavioural intention Iran Emotion Soccer Core product quality Although the link between the service quality and consumer loyalty is well...

... Consumer behaviour Female spectators National Football League games The purpose of this study was to investigate female NFL spectators’ preferences and feedback in regard to various customer service components of the NFL game day experience. A core objective was to learn more about the female...

... sports websites sports fan consumer behaviour Acceptance of sports websites: a conceptual model Keywords sports websites sports fan consumer behaviour Youngjin Hur Assistant Professor, Sport Business Administration Programme Humphreys Building, Room 226B, University of Central Missouri, 306 Broad...

... of 108 people visiting a sports centre, shows promise. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only corporate sponsorship consumer behaviour formative index Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context...

... sources. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only purchase decision consumer behaviour golf industry conspicuousness Sources of information for purchasing golf clubs: personal and non-personal references Keywords purchase decision consumer behaviour golf...

... management consumer behaviour Keywords: Sports marketing, brand management, consumer behaviour Alain d Astous Karim Chnaoui Alain d Astous, HEC- Montre´al, 3000, chemin de la Co te-Sainte-Catherine, Montre´al, Canada H3T 2A7 Tel. +1 (514) 340 6416 Fax +1 (514) 340 5631 e-mail: alain.dastous@hec.ca...