... news, whom they blame for it (e.g. negative attitudes toward brands or SNS) and when they choose to share it. Design/methodology/approach Data obtained from 80 open-ended, semistructured interviews, conducted with SNS consumers and experts, is analyzed following the principles of grounded theory...

...Raffaella Misuraca; Francesco Ceresia; Ashley E. Nixon; Costanza Scaffidi Abbate Purpose Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The purpose of this study is to investigate whether these findings can...

...Cleopatra Veloutsou Purpose – This paper aims to examine whether the strength of positive brand relationship can either mediate between trust, satisfaction, attitude towards the brand and loyalty or moderate the link between these variables. Existing research has established that trust...

...Raquel Castaño; Maria Eugenia Perez Purpose – This paper aims to explore brand personality relationships in the context of original versus counterfeit products. Specifically, it investigates consumers’ perception of both original brands and their counterfeits. Design/methodology/approach...

...Don E. Schultz; Martin P. Block Purpose – This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than 1,500 frequently purchased...

...Vijaykumar Krishnan; Ursula Y. Sullivan; Mark D. Groza; Timothy W. Aurand Purpose In this article, the purpose is to discuss the Brand Recall Index (BRI) as an easily implementable marketing metric to assess the brand equity for any brand specific to an identified segment. Design/methodology...

...Abhishek Dwivedi; Bill Merrilees Purpose Brand extension attitude is a key antecedent of consumers' reciprocal evaluations of parent brand equity. Traditionally, the link from brand extension attitude to change in parent brand equity is modeled as a direct path, potentially obfuscating any...

...Christian Dianoux; Jean‐Luc Herrmann; Helen Zeitoun Purpose The purpose of this research is to examine the influence of direct comparative advertising on brand information processing and purchase intentions compared with that of indirect comparative advertising in non‐forced exposure conditions...

...Ning Li; William H. Murphy Purpose Built upon brand attitude literature, particularly the cognitive dissonance theory and contrast theory, the authors' conceptual framework aims to explain how prior consumer satisfaction with each alliance partner affects consumer attributions (i.e. credit...

...Noel Albert; Dwight Merunka Purpose The purpose of this paper is to propose and test a model of brand love that includes both its antecedents and its consequences. The model is rooted in a causal approach and features established consumer‐brand relationship constructs (brand identification, brand...

...Amy L. Parsons Pepe   Martinez . The Consumer Mind: Brand Perception and Implications for Marketers . London : Kogan Page   2012 . 178 pp.   £24.99, $39.95 (paperback) © Emerald Group Publishing Limited 2013 --> Consumer behaviour Neuroscience Brands...

... in Mainland China. Design/methodology/approach – A convenience sample of 331 Shanghai female secondary school students aged 12 to 20 were asked to answer questions about gender roles, ideal female images, and their liking of international and Chinese brands. Factor analysis, cluster analysis...

...Isabel Buil; Eva Martínez; Leslie de Chernatony Purpose – The purpose of this paper is to propose and test a model to better understand brand equity. It seeks to investigate the effects of this construct on consumers' responses using data from two European countries. Design/methodology...

...Lilly Ye; Mousumi Bose; Lou Pelton Purpose The unprecedented increase in brand development among one of the fastest‐growing consumer markets, the new generation of Chinese consumers, compels a greater understanding of the psychological factors that were largely stereotyped to be collective...

...Lee McGinnis Power America China Kidnap Power struggle Protest Corporate leaders Consumers Brands Capitalism We have heard how everyone loves the underdog, but now, with the help of Michael Prell and his new book – Underdogma: How America's Enemies Use Our Love...

...David Fortin; Mark Uncles; Jamie Carlson; Aron O'Cass Purpose The paper aims to examine the role of service branding and web site performances in a multi‐channel retail context by studying consumers who have on‐going relationships with retailers. Focus is placed on understanding perceptions...

....” The present research aims to examine variables crucial in the brand‐building process for brands that are perceived as “healthy.” Design/methodology/approach A conceptual model with a theoretical basis in the branding literature is developed and tested on consumers using structural equation modeling...

.... We connect companies and individuals to cultural organizations and provide the expertise and insight for them to prosper together. Edited by Tina   Mermiri . Beyond Experience: Culture, Consumer and Brand . London : Arts and Business 114 pp. www,artsandbusiness.org.uk ©...

...   Avery , Tom   Fauls , Alice   Kendrick , Joe   Bob Hester , Dennis   Ganahl , and James   Marra . Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing . Chicago : The Copy Workshop   2009 . 654 pp. (Paperback...

.... This reference aspect of the book could have been further enhanced with the inclusion of references or suggestions for further reading at the end of every chapter. For managers seeking to understand future directions for brands and those with an interest in branding this book provides a valuable overview...