...Julianna Faludi; Kamilla Székelyné-Füller Purpose The wedding market exhibits growing consumer diversity. The seven identified segments navigate multiple factors balancing in their decision-making process. These segments weigh the desire for a perfect dress that embodies cultural and social values...

.... The intent is to demonstrate the influence of variables known to affect impulse buying in other environments on grocery shopping behavior, identify and profile segments that vary along those constructs and reveal how those segment characteristics help to explain impulse buying differences. Design...

...Josephine Go Jefferies; Wasim Ahmed Purpose The purpose of this study is to develop a bottom-up segmentation of people affected by neurodiversity using Twitter data. Design/methodology/approach This exploratory study uses content analysis of information shared by Twitter users over a three...

...Vittoria Marino; Letizia Lo Presti Purpose Because engagement platforms are becoming an emerging service research context, the purpose of this paper is to understand how consumers may be segmented with respect to attitude towards the mobile instant messaging (MIM) apps used as channels...

... and consequences of what is being studied and, finally, the process used by the consumer during the phenomena. Additionally, the results are presented within an idiographic framework. Findings This study finds that co-competition arises when heterogeneous segments of consumers attempt different co-creation...

...Denni Arli Purpose The plague of unethical practices in global businesses has sparked much research on the role of ethics in today’s business and society. One of the most effective tools to understand consumers’ motivation and behaviour is segmentation. Hence, the purpose of this study is segment...

.../methodology/approach A convenience sample of 355 Hong Kong female secondary school students aged 12 to 19 were asked to answer questions about gender roles and identities, ideal female images, and liking of global brands. A segmentation approach was employed to classify the respondents. Findings Four...

...Delphine Le Serre; Corinne Chevalier Purpose The purpose of this study is to identify the profiles of current senior travelers using accurate segmentation criteria based on ageing and behavioral tourism variables, shown to be useful in gerontology, marketing and tourism marketing literature...

...Anubhav Anand Mishra “New revenue models need customers who are ready to abandon their old ways of doing things” (p. 22). Starting with the need to segment consumers the chapter moves onto a brief history of segmentation. Three broad behavioral consumer segments, namely, “Massive Passives...

... for marketers. Design/methodology/approach The study carried out analysis of commercially collected survey data (538 pre‐teen Millennials) from Harris On‐Line using cluster and correspondence analyses. Findings Segments exist within the younger Millennial cohort. Specifically, four clusters emerged...

... a revised conceptualization of fads and examine the importance of fads in consumption. Interviews and surveys are used to develop and validate a segmentation typology. We find eight motivation‐based segments that differ in ways that suggest how marketers might target buyers in these segments. In contrast...

...Carol Kaufman‐Scarborough; Jay D. Lindquist In the present study, the authors propose a segmentation schema based on patterns of e‐browsing and e‐purchasing. We examine self‐reports of browsing and purchasing using five specific non‐store channels: the Internet, television infomercials, advertising...

... more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment...