... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital service innovation Digital servitization Business models Co-creation Ecosystems At the sweet spot of service innovation and digitalization...

... and co-creation/co-destruction research areas. Using the model and relevant cases, the authors can better understand the complexities of sport service relationships and advance research at the intersection of sport sponsorship and service. Originality/value This is the first sport sponsorship service...

... and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Understanding the outcomes of co-creation (CC) in healthcare is increasingly gaining...

..., such as avoidance or passivity, or a persistent proactivity. These patterns influenced the patients' preferred value co-creation role and what type of support patients sought from the care provider. The proposed segmentation approach is immediately generalizable to further healthcare contexts and similar...

...Pascal David Vermehren; Katrin Burmeister-Lamp; Sven Heidenreich Purpose Customers' participation in co-creation is a prerequisite for co-creation success. To identify customer co-creators, research has shown a recent interest in the role of personality traits as predictors of customers...

...Tabea Ramirez Hernandez; Melanie E. Kreye Purpose Engineering service (ES) development, particularly with supplier co-creation, is nontrivial, and the literature has acknowledged the high relevance of uncertainty in this context. This study aims to investigate the relationship between different...

... and Lusch, 2004). As research has evolved, so too have the labels for the customer's role in the service delivery system. The most frequently used labels are co-creation, co-production, engagement, and participation, which provided the scope of the literature search. While a portion of this research...

... and practices. The purpose of this paper is to explore critical technological advancements using a value co-creation lens to provide insights into service innovations that impact ecosystems. The paper provides examples from tourism and hospitality industries as an information dependent service management...

... through flexible processes in high volumes and at reasonably low costs” (p. 1). As Lusch and Vargo (2014) posit, mass customization can be seen as a precursor to co-creation insofar as its advocates attempted to conceptualize the practices required to adapt products and services to better respond...

... 01 2017 30 05 2017 21 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Value Co-creation Public sector Service logic Co-production SDL Public service-dominant logic Goods-logic The service management literature...

... participation, shared decision making, patient empowerment, person-centered care, collaborative care, self-managed care, and health care value co-creation. Each practice approach is summarized in Table AI , identifying the conceptualization, disciplinary origins, overall contribution of the approach...

... has been conducted until now. The purpose of this paper is to conceptualize service experience co-creation and examines its implications for research and practice. Design/methodology/approach – To map the multi-approach research area of service experience co-creation, the study draws...

... are an important part of the service experience. Second, to the best of the authors’ knowledge, this research is the first attempt to investigate the use experiences of smartphone apps in a service marketing context. © Emerald Group Publishing Limited 2015 Value-in-use Co-creation Service experience...

... agenda to assist further theory development. © Emerald Group Publishing Limited 2015 Co-creation Practices Service experience Service co-creation Customer experience Service ecosystem Finally, Holt defines classification practices as the ways consumers use consumption objects...

...Dr Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos; Antonella Carù; Bernard Cova Purpose – The purpose of this paper is to identify which consumption practices lead to the co-creation of collective service experiences and to outline a conceptual framework for their understanding...

...Dr Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos; Katrien Verleye Purpose – Companies increasingly opt for co-creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in co-creation...

...Jing Zhao; Tao Wang; Xiucheng Fan Purpose – Patient value co-creation represents a key research priority and an essential determinant of health care service outcomes. Yet few studies empirically examine the factors that motivate patients to participate actively in value co-creation. The purpose...

...: sufficient knowledge, ability, and – most importantly – motivation (Bettencourt et al., 2002 ; Fließ and Kleinaltenkamp, 2004 ; Lengnick-Hall, 1996). © Emerald Group Publishing Limited 2014 Participation Co-production Co-creation Customer engagement Customer contribution...

... and customer co‐creation were investigated and the results were compared with managers' beliefs. Design/methodology/approach The study used a sample of more than 500 service development projects to test a NSD conceptual model. Regression analysis was used to test the relative importance of the key...

... of methodology are needed to observe customers' behaviour in value‐creating practices and interpret customers' sense making of value experiences. Research limitations/implications Both phenomenological value experiences and value co‐creation practices contribute to value research: while practices...