... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital service innovation Digital servitization Business models Co-creation Ecosystems At the sweet spot of service innovation and digitalization...

... and co-creation/co-destruction research areas. Using the model and relevant cases, the authors can better understand the complexities of sport service relationships and advance research at the intersection of sport sponsorship and service. Originality/value This is the first sport sponsorship service...

... managerial endeavors to facilitate CC, provide direction and assess multiple outcomes. This is the first extensive attempt to synthesize and integrate multidisciplinary knowledge on CC outcomes in healthcare settings by adopting a systematic perspective on the overall process. Co-creation Co...

..., such as avoidance or passivity, or a persistent proactivity. These patterns influenced the patients' preferred value co-creation role and what type of support patients sought from the care provider. The proposed segmentation approach is immediately generalizable to further healthcare contexts and similar...

...Pascal David Vermehren; Katrin Burmeister-Lamp; Sven Heidenreich Purpose Customers' participation in co-creation is a prerequisite for co-creation success. To identify customer co-creators, research has shown a recent interest in the role of personality traits as predictors of customers...

...Tabea Ramirez Hernandez; Melanie E. Kreye Purpose Engineering service (ES) development, particularly with supplier co-creation, is nontrivial, and the literature has acknowledged the high relevance of uncertainty in this context. This study aims to investigate the relationship between different...

... (Van Doorn et al., 2010). Figure 1 Conceptual model of customer participation risk Customer participation risk Service system design Risk mitigation Co-creation Co-production Customer participation (CP) has been a central theme in the service management literature...

... and practices. The purpose of this paper is to explore critical technological advancements using a value co-creation lens to provide insights into service innovations that impact ecosystems. The paper provides examples from tourism and hospitality industries as an information dependent service management...

... and virtual spaces utilizing technologies and material objects. The data are used to propose a new consumer-centric conceptualization of experience customization, distinguishing between three modes: collaborative co-production, cooperative co-creation, and subversive co-creation. It is argued...

... understanding of service characteristics within the public setting, and to highlight the need for special theoretical treatment of this important context. Value Co-creation Public sector Service logic Co-production SDL Public service-dominant logic Goods-logic This section addresses how...

...-kennedy@business.uq.edu.au 19 01 2016 12 06 2016 16 08 2016 17 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Value co-creation Customer Health care Co-creation Practices Role There has been an enormous...

...Dr Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos; Antonella Carù; Bernard Cova Purpose – The purpose of this paper is to identify which consumption practices lead to the co-creation of collective service experiences and to outline a conceptual framework for their understanding...

... creative adaptation (Holden, 2005). © Emerald Group Publishing Limited 2015 Co-creation Practices Service experience Service co-creation Customer experience Service ecosystem Service experience is a key issue in service research and practice. In management practice, service...

... has been conducted until now. The purpose of this paper is to conceptualize service experience co-creation and examines its implications for research and practice. Design/methodology/approach – To map the multi-approach research area of service experience co-creation, the study draws...

...). Researchers following this characterization of service experience have produced both empirical and conceptual works that view the customer as the subject of the experience. Service experience has also been claimed to serve as the foundation for the co-creation of value-in-use (Gummerus, 2013 ; Vargo...

...Dr Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos; Katrien Verleye Purpose – Companies increasingly opt for co-creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in co-creation...

...Jing Zhao; Tao Wang; Xiucheng Fan Purpose – Patient value co-creation represents a key research priority and an essential determinant of health care service outcomes. Yet few studies empirically examine the factors that motivate patients to participate actively in value co-creation. The purpose...

... in service provision (e.g. value co-creation). Moreover, contributions can be characterized with regard to their proximity to service production and delivery. Participation, co-production, and customer integration are closer to service provision, while value co-creation and customer engagement relate...

... and customer co‐creation were investigated and the results were compared with managers' beliefs. Design/methodology/approach The study used a sample of more than 500 service development projects to test a NSD conceptual model. Regression analysis was used to test the relative importance of the key...

...Evert Gummesson; Cristina Mele; Francesco Polese; Tiziana Russo‐Spena; Cristina Mele Purpose The purpose of this paper is to frame innovation as a process of co‐creation according to a practice‐based view. Design/methodology/approach The paper focuses on the innovation practices that occurred...