...Aku Valtakoski; Besma Glaa Purpose The study aims to promote the use of qualitative methods in service research by investigating how these methods are reported in service journals, how the level of reporting has evolved and whether methodological reporting influences the downloads or citations...

..., the development of new service design methods and models for creating new service futures is an important stream of service design research. Such developments can benefit from a systematized research methodology that builds on existing knowledge and robustly evaluates the suitability of research contributions...

... and reviewing case study research, but constructing a template for describing and justifying methodological choices is – in contrast with quantitative research – undesirable due to the creative nature of qualitative research. Therefore, the purpose of this paper is to provide insight into the multitude of paths...

..., and motivate scholars to join the field. Design/methodology/approach A mixed method approach is used in combining quantitative and qualitative research methods while analyzing 158 Journal of Service Management (JOSM) articles on several criteria such as their theory, methodology, and main...

... that provides directions for ongoing service research. This article aims to examine different epistemological foundations and proposes a framework to describe and better understand the development and future of service research. Design/methodology/approach Using the proposed framework, an assessment of 60...

...Carole Congram; Michael Epelman Service management has underestimated the importance of a process description in achieving service and organizational excellence. What service managers need is a methodology for describing service processes. Recommends the use of the structured analysis and design...

... they simultaneously carry out operational functions. Both the customer and the provider bring certain expectations to the service encounter. These expectations then shape the perceptions of the service encounter. The research reported uses script methodology to compare the expectations between boundary‐spanning...